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Elon Musk’s $44 Billion Twitter Takeover Failure


When Elon Musk first introduced his deal to purchase Twitter for $44 billion in 2022, the billionaire tech mogul believed that his possession of the firm would restore free speech to the plenty, and even assist to protect humanity. (Significantly, that is what was mentioned!) Then, nearly instantly, every thing went sideways.

On The Small Enterprise Radio Present this week, I interviewed Bloomberg journalist Kurt Wagner who makes use of his years of data and expertise overlaying social media to jot down the last word e book on the story of Twitter. In “Battle for the Hen: Jack Dorsey, Elon Musk, and the $44 Billion Battle for Twitter’s Soul”. Kurt presents a deeply reported, insider exploration into the important thing moments and selections that led to Musk’s $44 billion Twitter buy – and the authorized and cultural chaos that quickly adopted.

In an interview, we mentioned:

  • Why Did Elon Musk purchase Twitter?
  • Why did he suppose he might “restore free speech and protect humanity”?
  • Why Jack Dorsey’s relationship with Elon Musk is a key motive that the Twitter deal bought executed.
  • How Twitter acquired a lot energy over international speech throughout Dorsey’s tenure as CEO.
  • What the supply of Twitter’s downfall was – “it by no means found out learn how to flip that large cultural impression right into a comparable enterprise”.
  • Why Jack Dorsey believed Twitter’s choice to change into a enterprise, and never only a non-profit, was Twitter’s “authentic sin.”
  • How Twitter’s workers have reacted to the sale and what’s going on now.
  • How Elon Musk doesn’t appear to know the promoting trade, and but he purchased a enterprise that makes 90% of its income from promoting.
  • Why Elon Musk modified the identify of Twitter to X.
  • Why regardless of its enterprise struggles, Twitter was at its finest throughout breaking information occasions.

Hearken to the complete fascinating interview on The Small Enterprise Radio Present about what occurred at Twitter.

Picture: Depositphotos




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