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How a analysis firm discovered their new work-home at Work.Life Outdated Avenue

We met Tim Gowing this month, Companion & Board Director at Ninth Seat, who’ve simply taken the plunge and moved their crew to Work.Life OId Avenue. We caught up with Tim about life as a frontrunner, the complexities of trying to find a brand new workplace, and why they landed on Work.Life Outdated Avenue. 

Hello Tim! May you inform us a bit about your self and the corporate?  

Hello! I’m a Companion at Ninth Seat, and we’re an perception company that was based means again in 1984 and have spent most of that point primarily based in the identical workplace in Angel. The corporate has modified quite a bit throughout that point, however the constructing has just about stay unchanged!

We went by means of a rebrand just a few years again to replicate the change to our enterprise and went by means of B Corp certification. We’re now coming as much as our first anniversary of being a B Corp, which is so nice, it’s integral to our values as an organization.

There are about 29 of us in whole, most concentrated round London however we even have an workplace in Leeds and several other absolutely distant employees.

And what does Ninth Seat do precisely?

We’re a market analysis firm, which basically means we undertake shopper analysis to know folks opinions and behaviours – all the things from quantitative surveys and statistical evaluation, to qualitative focus teams and sensory analysis.

We’re fortunate to work with an actual vary of  nice shoppers, akin to Unilever, Dyson, and Merlin Entertainments, however simply as importantly I work with an ideal crew of inventive and proficient researchers.

What’s your organization tradition like?

Actually good query – yearly we do a well-being survey and get the outcomes again, so I’ve really seen the stats, and I can genuinely say we’re a really good place to work! We’ve acquired fairly a flat construction with a reasonably senior crew, individuals who have numerous expertise in analysis. We work very collaboratively; everybody will get their arms soiled. We’re that measurement of firm the place everybody nonetheless will get concerned within the day-to-day parts of the job, and nonetheless get enthusiastic about it.

I feel ‘household’ can be very cliched, however I’d say we’re a close-knit group. Nearly all of folks within the firm have been right here a very long time – I really began on this firm as a graduate, and we’ve presently acquired two members of employees who began as placement college students on their college course. Considered one of them is in a senior administration position and the opposite one is an effective six years in now, so folks do have a tendency to stay round!

What made you search for a brand new workplace answer?

Nicely, we’re fortunate to have been in an workplace eternally, actually – we checked out transferring again in 2016 when our lease was final up (good outdated lengthy leases!) and on the time, everybody was nonetheless going to the workplace every single day. Once we regarded round we did consider serviced workplaces, but it surely was early days, and the value comparisons appeared prohibitive. We realised the workplace was fairly uninspiring and was by no means going to have that actual buzz of pleasure as a result of measurement of the crew, and that was even pre-Covid.

That’s particularly modified the best way we’ve all labored, so most individuals solely come to the workplace about twice every week, and we’ve acquired far more distant employees, with folks transferring out of London and away. We simply don’t have that crucial mass inside the firm, so to return into the workplace, some days you may really feel such as you’re the one individual there – like, wow, I spent an hour coming in on the tube simply to take a seat by myself? A lot of what we do is speaking to folks and our greatest concepts come from collaboration, which works to a sure extent remotely, however there’s simply actual worth in getting folks collectively on a frequent foundation.

We would like folks to wish to come into the workplace, not by means of a mandate, however by being an inspiring place to work. Being a small firm, you’re in that state of affairs the place you solely meet a sure variety of folks in your personal crew, and I feel that’s one thing that we actually noticed from Work.Life, the group was there.

What have been you in search of in a brand new workplace – and what was it that bought it to you at Work.Life Outdated Avenue?

We went by means of the method of in search of what we needed and we went to all the standard suspects of versatile workspaces. Then, the best way I cycle house, I am going previous the Work.Life in Camden, and I’d seen it as a model and thought, ‘Oh, seems to be like there’s one simply down Outdated Avenue, I feel it should have simply popped up.’ So we determined to go for a tour – 4 of us went down for the preliminary assembly, and it was the primary one all of us walked out and thought… “we are able to see ourselves being right here”. It was actually pushed by the crew. The environment didn’t really feel compelled, it felt like folks have been genuinely comfortable of their jobs. And I feel that simply makes an enormous distinction.

After which there was the massive bonus, in fact, that Work.Life are a B Corp – it’s very a lot aligned to our personal means of doing enterprise, in that we’re not in right here simply to make cash, we wish to do good with what we do and to really feel pleased with what we do.

It was additionally nice having a trial day – it was going to be a really completely different means of working for us, and simply with the ability to try this, we realised that it was gonna be quite a bit simpler than we thought. We went on the busiest day doable and nonetheless had a great deal of house for all the things we wanted to do, we managed to make use of the telephone cubicles, general it was only a actually constructive expertise going into it.

Lastly – what’s the principle profit you’re hoping to get from basing your crew at Work.Life Outdated Avenue?

The espresso… Yeah, undoubtedly. That’s gone down very properly. I feel we’re going to have a really properly caffeinated crew.

In search of your new work-home? What are you ready for?! You’ll be able to e-book a tour right here



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