How This Franchise Founder Scored Large Success By Going Smaller

Opinions expressed by Entrepreneur contributors are their very own.

Brandon Landry loves basketball, however he was constructed for enterprise.

The co-founder of Stroll-On’s Sports activities Bistreaux brings forward-thinking and Southern hospitality to his endeavors — whether or not that is the favored sports activities idea, his advantageous eating Supper Membership, or the fast-growing QSR Smalls Sliders.

“I grew up a sugarcane farmer’s son in south Louisiana. I did not develop up within the hospitality enterprise,” Brandon stated about his upbringing earlier than coming into the restaurant trade.

Nonetheless “Southern hospitality” was a part of his life. “It goes again to the place time moved a bit bit slower, and folks simply loved the second, they loved the corporate,” he says. “Our function at Stroll-On’s has at all times been to deliver individuals collectively.”

Origin of an concept

Stroll-On’s story started when founders Brandon Landry and Jack Warner have been each Louisiana State College basketball group “walk-ons” across the flip of the millennium — decided to show their value on the group regardless of not being the star gamers. “I spotted fairly early on in my profession that I wasn’t going to play within the NBA,” stated Brandon Landry to Shawn Walchef of Cali BBQ Media. “I performed seven minutes my senior yr. If something about basketball, that is not a complete hell of quite a bit.”

In 2003, the teammates realized they might group up for one thing greater. Brandon and Jack grew to become enterprise companions after they opened the primary Stroll-On’s subsequent to Tiger Stadium at their alma mater LSU.

Associated: This Founder Walked-On to a High School Basketball Workforce within the ’90s. As we speak, He and Drew Brees Are Bringing the ‘Stroll-On Mentality’ to Franchising.

Stroll-On’s Sports activities Bistreaux has been huge from the start. The family-friendly sports activities bar and cajun delicacies idea has impressed culinary followers and sports activities followers for greater than 20 years. ESPN even known as Stroll-On’s the perfect Sports activities Bar in America.

With massive areas and many menu objects — to not point out the spectacular inside design — Stroll-On’s franchises are a giant enterprise which have huge rewards.

Stroll-On’s Sports activities eating places grossed a median of $4.8 million in income in 2022. In 2023, 20 Stroll-On’s have been opened, which was 5 greater than the yr earlier than.

It is an actual entrepreneur success story. However even with Stroll-On’s progress, Brandon Landry knew he may create a franchise restaurant enterprise that was simpler to enter and less complicated to scale.

Enter Smalls Sliders.

Bringing Smalls Burgers to a giant stage

Brandon Landry has at all times been a fan of sliders, these tiny burgers that folks crave. “I grew up a cheeseburger child,” he stated. Regardless of its recognition in sure circles, the cheeseburger slider hasn’t fairly taken off in the way in which Brandon believes it may well.

Noticing what pal Todd Graves has achieved with the favored Elevating Cane’s Rooster Fingers led Brandon to take his shot at mastering the cheeseburger slider at a quick-service restaurant.

Associated: See the most recent Franchise 500 rankings

“I simply noticed what he did with one product, doing it higher than anyone else on the planet,” he stated about Todd Graves and Elevating Cane’s enterprise mannequin. “And actually placing every part — all focus, all consideration — on that and an important tradition.”

Now Brandon Landry desires to deliver his “Smalls” burgers to a giant stage.

The Atlanta-based chain encourages individuals to #slidethru their quick drive-thru lanes or “camp out at our Can.” The Can is a intelligent title for the prefabricated modular Smalls Sliders constructing that’s not solely reasonably priced however simple to arrange.

The 750-square-foot “Can” eating room-free design could be arrange at a ready website in solely half-hour. It prices round $1.5 million to open a Smalls Sliders Can.

Tremendous Bowl MVP Drew Brees is co-owner of Smalls Sliders in addition to a associate at Stroll-On’s Sports activities restaurant.

“There’s no person within the house that’s hand-patting and cooking to order. Simply placing every part into the perfect cheeseburger slider there’s,” Brandon stated concerning the ways in which Smalls Sliders is differentiating itself from the slider competitors.

Due to its quick enlargement and revolutionary operation, the QSR model has been featured as a Breakout Model by Nation’s Restaurant Information, in addition to a High New Franchise by Entrepreneur journal.

“If you are going to do one factor, it higher be rattling good,” Brandon Landry stated.

Share this post