Digital Events Manager

San Francisco
December 15, 2024
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Job Description

Working at Atlassian
Atlassians can choose where they work – whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity. Interviews and onboarding are conducted virtually, a part of being a distributed-first company.
We are looking for a highly motivated, accomplished digital events marketing leader to join Atlassian’s global events team. This is an ideal role for someone looking to own a global, high-impact digital events program. This highly cross-functional role will collaborate daily with our global campaigns, regional field marketers (EMEA, AMER and APAC), digital, lifecycle, sales, operations, analytics, finance, and product marketing teams to drive engagement and pipeline through innovative digital experiences.
As the Digital Events Program lead, you will be responsible for developing a strategic approach to drive demand and generate pipeline through engaging, innovative webinars, demos and digital events. This role will be accountable for owning and implementing digital event strategy across channels, optimizing the attendee experience & event performance, and continually seeking new opportunities to improve and scale the program.
What You Will Do:

  • Own global roadmap, strategy and deployment for live and on-demand webinars, demos and virtual events
  • Analyze program performance, generating reports for stakeholders and senior leadership to inform strategic decisions.
  • Partner with product marketing and sales teams to create a webinar calendar and optimize topics to engage target audiences and meet pipeline goals
  • Help moderate live events to ensure smooth execution and maximize participant engagement.
  • Optimize promotion and follow-up strategy across our marketing channels; paid, organic, email, sales outreach and social
  • Reimagine and continually optimize the digital event experience to enhance audience engagement and conversion.
  • Manage the post-webinar event experience, ensuring follow-up activities drive continued engagement.
  • Scale the webinar channel through on-demand; including the ownership and maintenance of the global webinar hub
  • Establish regular feedback loop with field marketing, partner marketing, global campaigns, digital, analytics and various cross-functional stakeholders to help inform global event strategy
  • Ensure effective stakeholder communication and alignment across teams and regions.

What You Will Bring:

  • 7+ years in digital events, webinar marketing, strategy, and operations roles, preferably within the technology sector.
  • Proficiency with webinar hosting platforms and tools, as well as CRM and marketing automation platforms, including ON24, Zoom Webinar, BigMarker, Magnolia and Salesforce.
  • Strong organizational and project management skills, with a proven track record of managing multiple projects simultaneously.
  • Ability to work effectively in a cross-functional team, building strong relationships with stakeholders and partners across different regions and functions.
  • Ability to build comprehensive end-to-end reports for stakeholders and executive leadership across departments.
  • Detail-oriented with the ability to see the overall picture and challenge traditional approaches.
  • Data-driven with strong quantitative and analytical skills.
  • Strong problem-solving skills with a track record of a “test & learn” mindset.
  • Excellent team player who values diverse perspectives and can earn stakeholder confidence quickly and exert influence.

Bonus points:

  • Experience using Confluence, Jira, and Apple Keynote program
  • A sense of humor at the 11th hour

Compensation
At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. To support this goal, the baseline of our range is higher than that of the typical market range, but in turn we expect to hire most candidates near this baseline. Base pay within the range is ultimately determined by a candidate’s skills, expertise, or experience. In the United States, we have three geographic pay zones. For this role, our current base pay ranges for new hires in each zone are:
Zone A: $110,100 – $146,800
Zone B: $99,100 – $132,100
Zone C: $91,400 – $121,800
This role may also be eligible for benefits, bonuses, commissions, and equity.
Please visit go.atlassian.com/payzones for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.
Our perks & benefits
Atlassian offers a variety of perks and benefits to support you, your family and to help you engage with your local community. Our offerings include health coverage, paid volunteer days, wellness resources, and so much more. Visit go.atlassian.com/perksandbenefits to learn more.
About Atlassian
At Atlassian, we’re motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together.
We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone’s perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.
To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.
To learn more about our culture and hiring process, visit go.atlassian.com/crh .