Planner, Commerce

New York City, NY
September 12, 2024
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Job Description

Company Description

Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We’re focused on driving the maximum value for our people, our capabilities and our media investments for some of the world’s leading brands. 

Job Description

The Digital Planner, Commerce will work as a member a cross-functional team that is responsible for driving the e-commerce growth strategies to drive our client’s retail and omnichannel business.

This position is both strategic and tactical in scope and requires the ability to apply detailed retail media and e-commerce knowledge to actionable insights, recommendations, and tactical planning. We are looking for an enthusiastic individual who is keen to join our team and help redefine ecommerce media.

Role Objectives: 

  • Develops tactical commerce media plans across retailer media networks (e.g. Walmart, Roundel) as well as 3rd party media partners — inclusive of sponsored search, programmatic, retailer display, and social commerce.
  • Leads commerce media activation and ensuring tactical plans align to strategies and continue to deliver on goals once live.
  • Drives integration and partnership between commerce/retailer media and brand media/upper funnel tactics to develop truly end-to-end media plans.
  • Identifies innovation opportunities through new approaches, new partners and retailer media offerings and ensures test-and-learn programs are set up for success.
  • Proactively identifies opportunities and recommendations for process improvements that can help the team work better together and with our client.
  • Effectively communicate program status and progress against objectives to clients and commerce lead. Synthesizes relevant information on key milestones, success criteria, staff and client and risks. Escalate critical issues appropriately.
  • Embrace team values and encourage and support our team to create a culture of team work, collaboration, and intellectual curiosity 

Qualifications

  • Must have 2+ years of experience in bid management, campaign management/optimization, or digital media operations
  • Experience with trafficking, hands-on-keyboard campaign set up, activation, optimization, billing, reporting, and analytics; experience in DV360, Trade Desk, Amazon DSP, and additional 3P retailer DSPs
  • Understanding of traditional and interactive media planning elements
  • Experience with shopper marketing/e-commerce marketing, media planning, and digital investment experience from backgrounds including programmatic, performance marketing, retailer media, shopper media or paid search is preferred.
  • Understanding of commerce-focused KPIs, such as ROAS,
  • Build relationships with sales reps to analyze value and applicability of media vehicles for client media plan
  • Experience in Consumer Package Goods industry (CPG) preferred
  • Sound understanding of the commerce media landscape, retailer media ecosystems, and go to market strategies
  • Ability to handle multiple projects simultaneously and thrive in a fast-paced environment
  • Problem solver and strategic thinker that constantly challenges clients and teams to improve
  • Curiosity and an eagerness to roll-up the sleeves to find the answers, learn, apply, and learn again.
  • Entrepreneurial spirit and high self-motivation
  • Strong analytical thinking and mathematical skills
  • Excellent communication and writing skills
  • Strong project management skills
  • Strong desire to contribute to a team

Additional Information

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $51,000 – $75,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/12/2024.

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