Strategy & Insights Senior Lead
Job Description
PMG is a digital company that helps marketers connect people with their brand. Focused on people and grounded in data, our award-winning culture fosters meaningful careers. Partnering with the most iconic brands in the world, we put people at the center of everything we do to deliver value, innovation, and business transformation.
We are seeking a Strategy Insights Senior Lead with a deep understanding of consumer behavior, the media landscape, and the retail industry. The ideal candidate will have extensive experience in consumer insights, media advertising, and strategic planning within an agency or retail environment. This role is pivotal in leading the development and execution of consumer insights initiatives that inform marketing strategies and drive business growth.
Key Responsibilities:
- Build strong relationships with internal and external partners to drive the consumer insights agenda.
- Collaborate with cross-functional teams to integrate consumer insights into product development and marketing plans.
- Utilize a deep understanding of the media advertising landscape to guide the company’s advertising strategies.
- Lead the development and execution of consumer insights initiatives that align with the company’s strategic goals.
- Manage consumer research, including both quantitative and qualitative research.
- Apply insights from the retail industry to drive consumer engagement and sales growth.
- Have experience setting research objectives, writing surveys, and analyzing results.
- Build media personas, consumer journeys, and insights that will aid in the development of media strategies.
- Leverage strong storytelling skills to develop impactful reporting and output to influence key stakeholders.
- Interpret and present data findings to senior leadership, providing clear recommendations for action.
- Translate complex data into actionable insights that inform marketing and advertising strategies.
- Stay up-to-date with industry trends, competitive landscape, and consumer behavior shifts.
- Utilize a variety of consumer insights tools, including MRI-Simmons, Pathmatics, Meltwater, NetBase, YouGov, and GWI, to gather and analyze data.
- Serve as the primary point of contact for consumer insights, advising senior management and stakeholders on trends and insights.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field.
- 7+ years of experience in consumer insights, with a strong focus on media advertising and the retail industry.
- Proficiency in using consumer insights tools such as MRI-Simmons, Pathmatics, Meltwater, NetBase, YouGov, and GWI.
- Strong analytical skills with the ability to interpret complex data and communicate findings clearly.
- Excellent leadership and project management skills.
About PMG:
PMG is a global independent digital company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG uses business strategy and transformation, creative, media, and insights, as well as its proprietary marketing intelligence platform Alli, to deliver Digital Made for Humans™. Our team is made up of over 500 employees globally, and our work for brands like Apple, Best Western Hotels & Resorts, CKE Restaurants, Experian, Intuit, Kohler, Nike, Sephora, Therabody, and Whole Foods runs across 85+ countries and has received top industry recognition from Cannes Lions to Adweek Media Plan of the Year.
Named to Ad Age’s 2023 A-List, MediaPost’s 2023 Independent Agency of the Year, and Adweek’s 2021 Breakthrough Media Agency of the Year, PMG has grown through commitments to continuous improvement, business integrity, and cultivating dynamic relationships. We are proud to be named among Fast Company’s Best Workplaces for Innovators and Fortune’s Best Workplaces in Advertising & Marketing (ranked #1), and to be the only company named to Ad Age’s Best Places to Work nine years in a row.
Being part of PMG means being part of a company culture that’s unmatched in digital. We’re willing to work hard to serve our clients and deliver value, results, and innovation — which often requires true grit and remaining agile. We believe in taking care of ourselves and each other so that we continuously improve in every way.
We’d love to get to know you and share more about why we love PMG and the work we do.
In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe we only change for the better by bringing different people to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Learn more about our commitment to Diversity and Inclusion and our action plan for change here.
