Website Marketing Manager

September 23, 2024
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Job Description

About Us

At Hiya we are on a mission to secure the voice call with trust, identity, and intelligence. We’re protecting everyday people from spam and fraud calls, connecting businesses with their customers, and helping mobile carriers secure their networks for all. In early 2016, brought its Hiya Protect product to market through Samsung Smart Call, AT&T Call Protect (now Active Armor) the first-ever network-based spam solution, and the Hiya consumer app for iOS & Android. Three years later in 2019, we brought Hiya Connect to market, a B2B branded call SaaS solution that enables companies to connect to the consumers they are trying to reach. The combination of Protect, Connect, and the Hiya app has resulted in the world’s largest Voice Security Platform with over 450M users.

About the Position

The Website Marketing Manager is an individual contributor position responsible for Hiya’s digital footprint. We are looking for a performance and analytics-driven individual to help us scale user experience, generate leads, and optimize website conversion for our digital properties. 

As a function of the Marketing division, you will partner with internal teams to create a best-in-class marketing website. 

In this role you will:

  • Support key digital initiatives:
    • Modernize the existing website to support a new PLG product for SMEnterprise
    • Launch and optimize new developer platform product for Enterprise Voice Security developers
    • International and Localization for all existing target markets and expansion in 40 countries
  • Manage the main front-facing website (hiya.com) and other digital properties (such as hubspot created subdomains) at Hiya
    • This includes all Hiya’s international subdomains, such as our German website
  • Build, test and optimize landing pages and microsites that support paid, organic and direct traffic programs tied to demand objectives
  • Responsible for the roadmap for the website (Navigation, New Pages, Updating Existing Pages) and integration of new services to support the key digital initiatives above
  • Operational Excellence for measurement and reporting:
    • Develop hypotheses and testing roadmaps to increase the performance of top pages
    • Deliver on website KPIs, including traffic, engagement, etc.
    • Ensure the website is optimally designed for both mobile and desktop experiences

You don’t have to check all the boxes, but we think these are important requirements for this role:

  • Creativity and resourcefulness with a proven ability to provide consultative and diplomatic leadership to cross-functional and virtual teams and agencies
  • Experience with the Hiya Martech Stack – Webflow, HotJar, Google Analytics, Hubspot, Google Tag Manager, Google Search Console, etc
  • Experience with localization tools such as WeGlot, WebFlow, Welocalise, Smartling, etc
  • Experience with product-led growth tools such as Chargebee, Amplitude,  Stripe, etc.
  • Experience with video management tools such as Wistia 
  • Demonstrated experience with web design and UX
  • Proficiency with HTML, CSS, JavaScript, and backend revisions/improvements
  • Working knowledge of web analytics tools (eg Google Analytics)
  • In-depth understanding and applications of SEO (Search Engine Optimization) / SEM (Search Engine Marketing)
  • Designing websites for both Mobile and Desktop users

The requirements listed in the job descriptions are guidelines. You don’t have to satisfy every requirement or meet every qualification listed. If your skills are transferable we would still love to hear from you.

More Details

The base salary for this role is between $65,000-$142,000. When determining compensation, a number of factors will be considered: skills, experience, job scope, location, and competitive compensation market data.

  • Start Date: Immediately
  • Status: Full-time 
  • Type: Hybrid (8 days per month)
  • Location: Seattle, WA
  • Department: Marketing
  • Reports to: VP of Demand Generation

 Benefits

  • Equity compensation
  • 401K program with 3% match through Fidelity Investments
  • Flexible vacation plan 
  • 15 Paid holidays including Recharge Days
  • 100% covered medical, dental, and vision for the employee and 50% coverage for dependents
  • Flexible spending, health savings accounts and Pretax dependent day care savings plan
  • Paid parental leave
  • Voluntary Life and AD&D, and Accident insurance options
  • Employer-paid life insurance
  • Employer-paid long-term disability coverage (in qualifying states)
  • Donation Matching for a charity of your choice (up to $1,000/ year)
  • $1,000/year reimbursement in Professional Development funds

This position is based in Seattle, WA, USA.

We are building a team with a variety of perspectives, identities, and professional experiences. We evaluate great candidates through a business lens and we strongly believe that diversity and unique perspectives make our company stronger, more dynamic, and a great place to build a career.

Our team has won various awards over the last 4 years from Built-in Seattle and Seattle Business Week to #86 on Deloitte Technology Fast 500 and Forbes #1 Startup Employer. Here at Hiya, we are a people-centric company focused on helping each and every one of our employees grow both personally and professionally. We feel that creating a team culture of support and empowerment to challenge the status quo results in an energized and passionate team that is continuously challenged and passionate about the work they are doing. You’ll love working here if you are looking for an innovative challenge that is disrupting an industry. Come join us!