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JW PEI Cofounder Talks Fave New Merchandise & Needs For The Lunar New 12 months

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It’s time to rejoice the 12 months of the Dragon with a deep dive into considered one of our favourite AAPI manufacturers: JW PEILunar New 12 months is February 10, and with the rising success of JW PEI, we thought it was the proper time to interview one of many cofounders, Stephanie Li, of the celeb-loved model. 

First off, after we say celeb-loved, we imply celebrities are obsessed. Ever because it was based in 2018 by Li and her husband, Yang Pei, it’s been noticed within the arms of celebs, similar to Hailey Bieber, Gigi and Bella Hadid, Emily Ratajkowski, Anne Hathaway, and extra. Most not too long ago, Selena Gomez paired her embellished Gabbi bag along with her Giorgio Armani Privé gown on the Golden Globes.

We’re very happy with ourselves for attaining such a loyal celeb following. It’s due to this that our model and types are acknowledged across the globe.

JW PEI CoFounder, Stephanie Li

However the model has additionally gained the hearts of editors, avenue fashion stars, and style fanatics worldwide. The viral shoulder and top-handle luggage are really designed for each style lover, because the vegan purses — crafted from recycled plastic — begin on the unbeatable value of $39. Conveniently, Lunar New 12 months coincides with JW PEI’s Valentine’s Day promotion, so for a restricted time, you may get 15% off choose types — like Selena Gomez’s $129 Gabbi bag — with the code 24LOVE15. Lunar New 12 months simply received even higher. So scroll forward to seize your personal JW PEI bag and listen to from Li.


What does the Lunar New 12 months imply to you?

“It’s a time for reflection, household, and celebrating our heritage. As an AAPI model, we embrace the cultural richness of the 12 months of Dragon. Hopefully, we will incorporate some components of the Lunar New 12 months into our designs that resonate with the festive spirit.”

Are there any specific types you’d suggest for Lunar New 12 months outings?

“We love our crystal luggage, and we have now them in two types in crimson, good for the Lunar New 12 months: the mini Abacus bag and our signature Gabbi bag (which can also be Selena Gomez’s favourite!)”

Are there any new luggage you’re significantly enthusiastic about?

“We’re thrilled to unveil the Maren bag, which displays the heat and love of Valentine’s season. It’s a real embodiment of class and romance! The center-shaped silhouette includes a beautiful crystal design in a ravishing shade of pink. It captures the essence of JW PEI’s dedication to stylish, timeless style.

“If you’re in search of extra of a basic fashion, we additionally simply launched two shoulder luggage: the Jana and Harlee bag, each of that are good for on a regular basis seems.” 

Is there a message that you just want to ship to JW PEI customers for the brand new 12 months?

“Sure! To all JW PEI followers, we prolong heartfelt needs for a joyous and affluent new 12 months. Thanks for being part of our journey. Might the brand new 12 months deliver you happiness, good well being, and the chance to precise your distinctive fashion by way of our collections.”

How would you prefer to see JW PEI develop in 2024?

“In 2024, we’re additional increasing in footwear, and we plan to introduce a full ready-to-wear line. We’ve additionally been exploring a pop-up and even everlasting retail storefront in SoHo NYC, by way of which we’ll have the ability to present a brand new and thrilling expertise for our neighborhood.”


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