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Unveiling a Marketing campaign to Deal with the Disturbing Pattern of Distracted Kids on Telephones at Highway Crossings


In immediately’s fast-paced digital age, smartphones have turn into a big concern in terms of highway security. This is applicable to each highway person, driver and pedestrian, however one significantly susceptible group is youngsters.

It’s no secret that immediately’s youth are glued to their telephones. Analysis reveals that by the age of 8 to 11, 55 p.c of youngsters personal a cell phone and this determine will increase exponentially to 97 p.c by 12 years outdated. This will have disastrous penalties after they aren’t educated about highway security and turn into sidetracked at highway crossings.

Surprising statistics concerning smartphones and highway accidents have led to the launch of a marketing campaign that goals to deal with a troubling pattern – 1 / 4 of youngsters are distracted by their telephones when crossing the highway.

Disturbing statistics

Each 16 minutes somebody is killed or critically injured on UK roads, with youngsters underneath the age of 16 being amongst essentially the most susceptible teams on the highway. Highway site visitors accidents are one of many main explanation why younger folks die.

Smartphones are additional placing youngsters at risk. Research have discovered that 21 p.c of 11-year-olds and 25 p.c of 12-year-olds are paying extra consideration to their telephones than their environment when crossing the highway.

What’s being achieved?

In gentle of those surprising statistics, First Information newspaper for younger folks has launched the Look Up! marketing campaign to lift consciousness about this situation. By accumulating statistics from varied research and bringing collectively real-life accounts, First Information makes the plain case that colleges must do extra for youngsters’s highway security.

The marketing campaign encourages colleges and faculties to carry assemblies that remind youngsters of the hazards of being distracted on the highway. They even created a free Look Up! meeting pack to assist lecturers in educating younger folks.

Bolt Burdon Kemp has launched 4 fundamental tips about methods to encourage safer highway behaviour in our kids when crossing roads:

1. Encourage youngsters to remain alert and keep away from utilizing their gadgets when at highway crossings

2. In the event that they do want to make use of their telephones, advise them to cease in a secure space away from the highway

3. Suggest avoiding noise-cancelling headphones when strolling alongside roads

4. Ensure youngsters are seen to different highway customers by carrying shiny and vibrant clothes

Pedestrian duty

Pedestrian crossing signPedestrian crossing sign

Legally, automobile drivers should be fairly cautious, train widespread sense and be armed with expertise of how pedestrians act when travelling on public roads. Nevertheless, all pedestrians, together with youngsters, are anticipated to take cheap care of their very own security.

A lot of highway security comes all the way down to widespread sense and entails preserving your wits about you when making a crossing. Pedestrians ought to all the time cease, look and hear when crossing the highway and all the time use the footpaths if out there.

Typically, you are able to do all the things you may to keep away from a highway collision and nonetheless, it isn’t sufficient. For those who or a cherished one has been concerned in a automobile accident, you can have the likelihood of receiving compensation by beginning private harm claims with specialised solicitors.

Educating youngsters on the hazards of changing into distracted by their smartphones on the highway is crucial to preserving them secure. Faculties and fogeys have to be proactive about cautioning them concerning the dangers of utilizing smartphones whereas at highway crossings.

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