Interactive and immersive technology specialist Arcstream has acquired fan engagement and digital experience specialist Innovate Live, creating a dynamic new leader in experiential interactive technology.
The new partnership will see the two teams work together to provide technical expertise and experience in fan engagement, experiential installations, interactive live broadcasts, generative AI art, AI technology, immersive experiences and large-scale audio-visual spectacles.
Neil Dickinson, managing director at Arcstream AV, explains:
“Helping clients stay ahead of the curve and create new experiences in a world of ever-accelerating technological innovation is core to Arcstream’s DNA. Innovate Live’s experience blends online and live environments, which is a perfect fit for how consumers want to engage today. This partnership will enable us to rapidly develop our AI integration, which is key to staying ahead of what audiences will expect in 2025 and beyond.”
Innovate Live is best known for its work providing virtual audiences for shows such as Britain’s Got Talent, The Voice and Sports Personality of the Year, as well as for brands such as The Brits, Heart Productions and The Sidemen.
The acquisition will provide technology ideation, design and curation services for agencies and brands, as well as the interactive and immersive experiences that Arcstream is already known for.
Kai Brittain, founder of Innovate Live and creative director at Arcstream, explains:
“We are excited to embark on the next phase of Innovate Live with Arcstream. This new partnership not only combines our strengths, but also creates new opportunities for growth and creativity. Combining our expertise in digital and interactive technologies will enable us to take on bigger projects, expand our reach and collaborate with our clients to develop cutting-edge experiences never before seen.”
“By joining forces, we can further build on the strong foundations that both companies have built. Our combined expertise and unique skillsets will enable us to deliver cutting-edge interactive multimedia solutions to businesses of all sizes.”
