Welcome to our new Career Spotlight! This week, we are introducing Unilever Digital Marketing Analyst Professional Certificationwe are shedding light Digital MarketingWhat it is, who should learn it, and where should they start?
Firstly, what is digital marketing?
Digital Marketing is an umbrella term for all areas of marketing that exist in the digital space and includes:
Just like the digital space itself, digital marketing types and techniques are constantly evolving. For example, an affiliate marketing strategy a few years ago might have been built around a blog. These days, that same team might have incorporated platforms like YouTube, Instagram, and TikTok, adding social media influencers to their strategy. Today, user-generated content (UGC) is becoming another facet of affiliate marketing.
To stay on top of your digital marketing strategy, it’s important to be aware of digital trends and understand where and how your brand fits into them. That’s where digital marketing analysis skills come in. Whether you’re a specialist or a generalist, working for a company or marketing your own brand, digital marketing analysis skills will help you stay on top of digital marketing trends. should) Use data to power your digital marketing strategy.
Who should learn digital marketing?
Anyone who wants to promote something online needs to learn digital marketing.
You should consider studying digital marketing if:
- Pursuing a career in Marketing: We have a lot Digital Marketing JobsIn terms of salary, for both professional and non-professional roles, digital marketing managers in the United States earn an average base salary of $86,125 as of February 2024, according to Glassdoor. For more information, Salary Guide.
- Find part-time digital jobs: If you’re looking for a more flexible path, many companies are hiring Freelance Digital Marketer Work on campaigns. These are roles that are primarily conducted online and tend to lend themselves to remote working.
- Starting a business: Especially if you’re starting an e-commerce business, you can use your digital marketing skills to find and communicate directly with your customers. Google Digital Marketing & E-Commerce Professional Certification.
- Build your online brand: Whether it’s a personal or professional brand, anyone with a visible online presence tends to use digital marketing strategies to build their brand.
Where to start
For a rough overview, try it Google Digital Marketing & E-Commerce Professional CertificationTo kick off your digital marketing efforts, explore your marketing funnel and learn how to create a successful customer journey.
For essential data skills, try it Unilever Digital Marketing Analyst Professional CertificationData can be an incredibly powerful tool when you’re looking to scale and grow your marketing efforts — here’s how you can put it to work for you.
For expert social media skillsets, try it Meta Social Media Marketing Professional CertificationDigital marketers need to understand the different platforms to develop strategies to effectively reach their target audience. Learn about the different platforms and how to use them.
That’s it for this week. Join me next time as we dive deeper into AI skills.
