About us
Maneuver Marketing We are dedicated to building, running and growing our brand.
In five years, we have grown our health and wellness brand from $0 to over US$150 million in annual revenue, serving over 2 million customers worldwide. The success of our brand is driven by our commitment to providing high quality health products. As a result, we have been recognized by the Financial Times, ranking 12th among Asia Pacific’s Fastest Growing Companies in 2023 and 25th in 2024. In both 2023 and 2024, The Straits Times and Statista consistently recognized us as one of the top 10 Fastest Growing Companies in Singapore.
Role Overview
we, Conversion Copywriter It helps improve conversion rates across the entire customer experience.
Are you passionate about driving growth through strategic, compelling copy? Do you understand that true growth isn’t just about generating more leads; it’s also about engaging existing customers, reducing churn, and turning loyal users into raving advocates? If so, let’s talk.
Primary Responsibilities:
- Create high-converting copy across the entire customer journey, including on your website, landing pages, and digital ads.
- Conduct A/B testing to determine which copy variations perform best.
- Conduct ongoing customer and market research to gain a deep understanding of your target audience’s pain points.
- Monitor and analyze conversion rates, industry trends, and advertising strategies to identify areas for improvement.
- Analyze copy performance, interpret data insights, and iteratively optimize campaigns to increase conversion rates, ROI, and overall effectiveness.
- We stay up to date on industry trends, emerging technologies, and changing consumer behavior to continually improve and optimize our copywriting strategies.
Why is your copy better?
- Clarity – Create a clear and concise message, ensure your core message is easily understood by your audience, and remove any unnecessary parts.
- match – Your copy will reflect the promises made in our advertising and claims to ensure a seamless customer experience.
- Relevance – Your copy will resonate with your reader by tailoring it to different stages of customer awareness, addressing their pain points and wants, and using the right tone of voice.
- reliability – Incorporate multiple types of evidence to support our claims and increase the credibility of our brand.
- emergency – It creates a sense of urgency that encourages the reader to take action immediately without leaving the page.
- friction – Attention to detail minimizes friction points, making it easy for customers to navigate, find what they want, and complete their purchase.
- Cart Value – Create compelling upsell opportunities that encourage customers to buy more for faster, easier, and more effective results.
Requirements
- 5+ years of experience in e-commerce, Direct-to-Consumer (DTC) brand, or performance marketing agency.
- A robust portfolio containing long and short copy, ads, landing pages and VSL samples written for the health/wellness/supplements niche.
- Proven ability to increase conversion rates, ROI, and overall campaign effectiveness through optimized copy with a focus on landing pages.
- Proven ability to design and run A/B tests on copy variations, interpret test results, and make data-driven decisions.
- Familiarity with data and analytics tools such as Google Analytics to inform copywriting decisions and optimize campaign performance.
- You have strong collaboration skills, value diverse perspectives, and actively contribute to cross-functional teams to achieve common goals.
advantage
- Competitive salary and performance-based bonuses.
- Opportunities for professional development and advancement.
- A collaborative and dynamic work environment.
About the Company
MANEUVER is one of Singapore’s fastest growing companies building, running and scaling a fast-growing health and wellness e-commerce brand. Our goal is to enhance the quality of life with functional supplements.
By disrupting the traditional way of building a health and wellness brand, we aim to become a dominant force and influence the industry in the coming years, and we also plan to invest in the space and provide advisory and consulting services to help other brands grow in the future.
In 2018, we launched a health e-commerce brand from scratch and grew it to over $100 million in annual revenue in just the first four years, which means revenue has more than doubled every year. We continue to grow at a rapid pace.
Maneuver will be featured in Techinasia’s “Bootstrapping and Profitability: 9-Figure D2C Secrets from Singapore” in July 2023.
