Company Profile
Merkle, a Dentsu company, powers the Experience Economy. For over 35 years, the company has put people at the center of its approach to digital business transformation. As the world’s only integrated experience consulting firm with a heritage in data science and business performance, Merkle delivers holistic end-to-end experiences that drive growth, engagement and loyalty.
Merkle’s expertise has been recognized as a “Leader” by top industry analyst firms in areas such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management.
With over 16,000 employees, Merkle operates in over 30 countries across the Americas, EMEA and APAC, including in Denmark with over 300 employees working across offices in Copenhagen and Aarhus.
For more information, Merkle.
job description
we, Senior Digital Analytics Consultant Join our team of Data Heroes. You will be responsible for delivering complete digital measurement and analytics. The ideal candidate will be an experienced data expert with a proven track record of delivering a data-driven and persona-based approach to digital marketing and sales. You will enjoy being a great team player, able to deliver complex solutions using the latest technology and working in our international team.
what will you do
- Digital Analytics: Responsible for designing, configuring and deploying digital tracking/measurement capabilities using standard tools such as Google Analytics / GTM / Data Studio / Big Query, Adobe Analytics / Experience family.
- Manage projects from technical and consultancy perspectives.
- Marketing Efficiency Reporting: Translate digitally measured actions into marketing reports to establish an analytics-driven approach towards marketing optimization and increased conversions. Also bring digital analytics acumen into ad-hoc analysis, findings and recommendations to support marketing and sales team efforts (A/B testing & UX, Paid Media, CDP/DMP).
- Data Protection: Interfaces GDPR and data protection topics in digital measurement.
Qualifications
- Bachelor’s degree or higher in a technical field (Engineering, Computer Science, IT, etc.)
- 3+ years of digital (web/mobile) analytics experience. Thorough skills in building Google or Adobe Analytics measurement plans (from business requests to detailed programming specifications), developing and deploying global instances including web and mobile.
- Advanced understanding of digital marketing: Hands-on industry experience with SEO, PPC, social media, tagging campaigns and conventions
- Knowledge of advertising solutions such as Google (Ads, Display & Video 360, Search etc.), Facebook Ads, Floodlight, TheTradeDesk…
- Experience with analytics data quality processes (HubScan, Observepoint)
- Database and data manipulation using SQL, relational databases, and Excel
- Experience with front-end technologies (HTML, Javascript)
- We understand our clients’ customer lifecycle, customer data touchpoints and business processes, and collect, analyze and activate this data for various purposes including marketing, sales and customer service.
- Analytical and complex problem-solving skills.
- Team collaboration skills.
Key Skills
- Experience with GA4 and GTM in large scale and challenging environments.
- Benefits: Experience with marketing/CMS cloud technologies such as Salesforce (Marketing Cloud, Datorama, DMP, CRM), Adobe (AEM, Analytics), Google (BigQuery), WordPress/Shopify, etc.
- Knowledge of other reporting and data visualization tools such as Google Data Studio, Tableau, PowerBI/Excel.
Additional Information
Additional Information
Why should you work with us?
- We work with clients of all types and sizes all over the world, offering them a diverse portfolio of projects and technologies to choose from.
- You will be part of a startup-oriented division of a company with a very strong and stable background.
- Your contribution will have a tangible impact on our clients
With us, you become part of:
- An international team where you can gain new and relevant experience.
- A dynamic environment that never becomes routine.
- The growth in your career path is phenomenal: our clients’ growth, our team’s growth and your own growth.
- The agile atmosphere of a startup.
- A friendly international team with creative minds.
Of course, we offer much more:
⛺ 5 weeks vacation + 3 wellness days
❤️ 2 days of volunteering to share kindness with others
⏰ Flexible working hours and working from home
🎯 Complete coverage of certifications from AWS, Adobe, Microsoft, Snowflake, and more.
🎓 Full access to Dentsu Academy and on-site learning sessions
🐶 Pet-friendly office
💌 Edenred’s food and cafeteria tips
🍹 Team events: company parties, monthly breakfasts, pub quizzes
🥪 Snacks and drinks in the office
💸 Referral Bonus Program
💻 Laptops + Equipment
📞 Business Mobile Phone Contracts
contact
Tara Pesic
Talent Acquisition Business Partner
[email protected]
