Jessica Sibley (CEO of Time magazine) and Janelle Monáe (10-time Grammy-nominated artist, New York Times best-selling author, actor, and fashion icon)
Hyve, the organiser of next-gen events such as Shoptalk, Fintech Meetup and Bett, today announced that it has acquired POSSIBLE, an event that brings together leaders from the marketing, media and technology industries to discuss new ideas that will revolutionise the world of marketing.
POSSIBLE is powered by MMA Global, the only marketing industry association bringing together a complete ecosystem of brand marketers and industry solution providers working together to shape the future of marketing.
Hyve, MMA and POSSIBLE have come together to provide a premier platform for inspiration, networking, industry insights and business opportunities for marketing professionals across the globe.
“At Hyve, we are driven by our purpose to make a transformative impact on our customers, their businesses and industries through can’t-miss in-person events,” said Mark Shashoua, CEO of Hyve. “It’s clear to see that POSSIBLE has become a staple event in the community and a great fit for our business.”
As an MMA event, POSSIBLE has access to a global membership database of over 800 member companies spanning the entire marketing community.
“We are incredibly excited about Hyve’s acquisition of POSSIBLE, which gives MMA an even stronger platform to share transformative insights with the marketing community and empower marketers to embrace the new future of marketing possibilities,” said Greg Stuart, CEO of MMA Global and co-founder of POSSIBLE. “With a proven track record of innovating and transforming the event attendee experience, there is no better partner for MMA than Hyve. MMA Global’s chief marketing officer and the entire board of marketing solutions companies are thrilled with this partnership to expand our support for marketers to grow their business through better event experiences across the U.S. and around the world.”
In 2024, POSSIBLE registered more than 3,600 attendees, an increase of more than 49% from the inaugural event in 2023. The event has quickly established itself as one of the industry’s must-attend events, convening forward-thinking leaders to discuss new ideas that are revolutionizing the world of marketing. POSSIBLE’s third annual event will take place April 28-30, 2025 at the Fontainebleau in Miami Beach.
“POSSIBLE has found a unique home and a fantastic partner in Hyve,” said Christian Muche, co-founder of POSSIBLE. “Hyve and POSSIBLE share common values and a strong desire to reinvent the event space by creating experiences that deliver business value and inspiring outcomes for our customers. We are incredibly excited about what’s to come and the opportunity to expand on our existing success.”
Hyve CEO Mark Shashoua added: “We’re impressed with what the team has accomplished in just two years and encouraged by the incredible support for POSSIBLE from the marketing community. All of us at Hyve look forward to being part of their future success.”
Hyve is on a mission to redefine the traditional event experience for the modern world. One way they do this is through their large-scale meetings program, which generates a huge return on investment by connecting like-minded professionals with pre-arranged, double-opt-in, 1:1, 15-minute meetings. At the recent Shoptalk event in Las Vegas, this program hosted over 75,000 meetings over three days.
“We are excited about the opportunities that the backing of industry experts Hyve will bring to our company, especially in terms of expanding the meetings program that we piloted this year with great success,” explains Christian Mouchet, co-founder of POSSIBLE. “We believe this will increase the number of connections we can make with our customers, opening up a world of new opportunities and creating great value for them.”
The acquisition will allow Hyve to enter an entirely new market and further solidify its presence in the U.S. This marks Hyve’s first acquisition since being acquired by Providence Equity Partners LLC and Searchlight Capital Partners last year.
