Art Director – Social (Contract)

Job Description

Employee Applicant Privacy Notice
Who we are:
Shape a brighter financial future with us.
Together with our members, we’re changing the way people think about and interact with personal finance.
We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.
The role
We are looking for an Art Director to join our internal social creative team within the SoFi marketing department. The ideal candidate is someone who lives and breathes social media, can brainstorm and create content for multiple social platforms, intuitively understands what works best in each channel, and is comfortable being on camera. You’ll be responsible for coming up with standout concepts for our owned and paid channels, including Instagram, Twitter, Reddit, and our private Facebook group of over 50,000 passionate SoFi Members. In addition, you’ll need to have strong foundational design skills and experience developing graphic treatments across video and static mediums. In this role, you will work with copywriters, strategists, motion designers, and other creatives as part of our in-house agency.
You might be wondering, “What will set me apart from the other candidates?” We’re looking for a strong communicator who can express ideas clearly-not just on the page (or screen), but also in presentations and brainstorming sessions-and then bring them to life in execution. And if illustration, photography, videography, editing, animation, or all the above are also part of your repertoire, you’ll have a chance to put them all to use. Our ultimate goal is to make incredible SoFi content that excites people to work toward getting their money right, and it’s your job to make the content that’ll get them to stop their scroll.
What you’ll do:

• Develop content of all types for day-to-day posting on social media.
• Concept and execute new ideas for game-changing, thumb-stopping campaigns and properties.
• Collaborate with strategy, product, and even our certified financial planners to bring SoFi’s unique perspective on personal finance to a rapidly growing audience.
• Iterate on high-performing ways to consistently drive acquisition in paid social.
• Live and breathe social media, keeping up with the latest trends and constantly trying to one-up other best-in-class brands.
• Maintain SoFi visual guidelines while creating graphics, illustrations, and imagery that delight and get people to react, engage, and share.
• Partner with a copywriter to sell ideas and bring them to life.
• Anything else you can dream of – seriously, we’re open to your ideas.

What you’ll need:

• Ability to both concept and execute-you’ll have to dream big, then go make it happen with minimal oversight and sometimes limited resources.
• Experience with current social best practices-you have an inherent grasp on what works, what’s exciting, and what’s old news.
• Comfortable tackling a range of content, from straightforward tweets to big-budget long-form video content.
• Expert multi-tasking and time management.
• Sense of urgency-you want to go, move, make things happen, and shake things up.
• Ability to understand technical content and quickly learn new material.
• Skilled in design principles, color theory, typography, and how to create layouts and graphics.

Strong working knowledge of Adobe Creative Suite including Premier, Photoshop, and Illustrator.

• Knowledge of financial services/personal finance is a plus.
• Familiar with video editing software/apps and able to edit a simple short-form vertical video.
• Personal Characteristics
• Creative
• Curious
• Open-minded
• Strong communicator
• Collaborative
• Must have 2 – 4 years of experience working as an Art Director at an ad agency, in-house creative department, or freelancing for major brands.
• Must have a strong portfolio that includes existing social work and campaign-level thinking, with a variety of delightful or impactful work across multiple social channels.
• Bachelor’s degree or equivalent experience.
• English proficiency and an excellent eye for design and pixel perfection.
• Ad/portfolio school education preferred.

Compensation and Benefits
The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location.
To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page!
SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.
The Company hires the best qualified candidate for the job, without regard to protected characteristics.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
New York applicants: Notice of Employee Rights
SoFi is committed to embracing diversity. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email [email protected].
Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.
Internal Employees
If you are a current employee, do not apply here – please navigate to our Internal Job Board in Greenhouse to apply to our open roles.