Associate Manager, Global Social Media Marketing – NBA 2K

Los Angeles, CA
October 7, 2024
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Job Description

Who We Are

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, HB Studios, and 2K SportsLab. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of 2K’s portfolio currently includes several AAA, sports and entertainment brands, including global powerhouse NBA®️ 2K,  renowned BioShock®️, Borderlands®️, Mafia, Sid Meier’s Civilization®️ and XCOM®️ brands; popular WWE®️ 2K and WWE®️ SuperCard franchises, TopSpin 2K25, as well as the critically and commercially acclaimed PGA TOUR®️ 2K

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions, even if they don’t meet every requirement for the role.  If you’re interested in the job and think you have what it takes to work at 2K, we encourage you to apply!

What We Need

The NBA 2K Global Integrated Marketing Team is looking for an Associate Manager, Social Media to grow the NBA 2K global social channels through social content ideation, creation and execution. 

This position will support the larger Integrated Marketing team in developing the overarching global social media strategy for NBA 2K, relating to day-to-day content, brand campaigns, culture and community engagement. Under the direction of the Senior Manager, Global Social Media Marketing, you will help create and publish social content for channel-specific strategies for our major social platforms. The role will be a crucial part of the ongoing effort to further grow the NBA 2K sports business globally. 

This position can be based in Los Angeles, CA (or Novato, CA: hybrid, 3 days a week in our Novato HQ)

What You Will Do

  • Support the day-to-day processes of Global Social Media execution, including 360 planning/briefing, scheduling, and execution, while managing cross-functional workflows such as creative development with respective teams to ensure the strategy is applied across our worldwide channels

  • Support daily content publishing for NBA 2K and NBA 2K MyTEAM social platforms, including but not limited to Instagram, Threads, TikTok, X (Twitter), Facebook, WhatsApp, Snapchat & YouTube, while overseeing the timeline and approvals for all content creation

  • Support  the planning and execution of content capture at live events/activations, with support from cross-functional teams

  • Identify industry best practices and innovations (creative approaches and new formats & technologies) with an ability to translate them to actionable learnings and opportunities. The ideal candidate is well-versed in social media, emerging technology, industry innovation, and the latest cultural trends. 

  • Act as the conduit between internal and external partner social teams (including Athletes, NBA, NBA Teams, WNBA and NBA 2K League)

  • Utilize social listening/sentiment tools to recommend enhancements to the social community management strategy and the overall social landscape.

  • Report on social campaign performance and share learnings with stakeholders

What Will Make You a Great Fit

  • 3-5 years of relevant social, content or digital marketing experience

  • Expert knowledge of all social media platforms and channel strategy, including Instagram/Reels, X (Twitter), TikTok, YouTube, Facebook, Twitch, Reddit and Snapchat.

  • Strong passion for and knowledge of the NBA, NBA 2K MyTEAM, and gaming space while being tapped into sports, lifestyle, fashion, and music culture

  • You are creatively driven with the ability to tell engaging stories through social content.

  • Proficient in Adobe Creative Suite and CapCut is a plus

  • Strong written and oral communication skills, a high level of emotional IQ, strong NBA, interactive gaming, and/or lifestyle marketing and social knowledge

  • Experience with statistical analysis and KPI reporting tools (Sprinklr, Meltwater, Tubular) are a plus

  • The ability to continually evolve, drive, and maintain processes needed to ensure that the Global Marketing team continues to drive innovative content on our social channels, while supporting our creative NBA 2K brand campaigns.

  • This candidate will also have experience in project management and display the ability to work with diverse cross-functional disciplines (Communications, Media, Live Services, Influencer Marketing, Social Media, Community, Territories, Sales, Web, Legal and Creative). 

  • High attention to detail, ability to take direction, and keeping teams organized, motivated to do their best work, and well informed to hit deadlines will be critical in this role. 

  • Finally, we are looking for a teammate with a positive, roll-up-your-sleeves, can-do-attitude that will further strengthen the collaborative culture of the team.

As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.

Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.

The pay range for this position in California at the start of employment is expected to be between $70,000 and $105,000 per Year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations. Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards, in addition to a full range of medical, financial, and/or other benefits. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an ‘at-will position’ and the company reserves the right to modify base salary (as well as any other discretionary payment or compensation or benefit program) at any time, including for reasons related to individual performance, company or individual department/team performance, and market factors.

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