Brand Educator (NY)

New York City, NY
December 16, 2024
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Job Description

The Vita Coco Company, created in 2004 by Co-CEO Michael Kirban and Ira Liran, produces the leading brand of coconut water in the United States with a growing presence around the world. The Vita Coco Company’s brands include the leading coconut water, Vita Coco; clean energy drink Runa; premium canned water, Ever & Ever; and protein-infused water, PWR LIFT.

In 2021, The Vita Coco Company became a publicly traded, Public Benefit Corporation. With a growing portfolio of natural products, The Vita Coco Company has identified its public benefit purpose as creating ethical, sustainable products that uplift communities and do right by our planet by harnessing and protecting nature’s resources. 

In 2022, The Vita Coco Company was certified as a B Corporation™ furthering the Company’s commitment toward operating its business as a force for good, while delivering better-for-you products.

Vita Coco is headquartered in New York City with international offices in London and Singapore.

Vita Coco is looking for a Brand Educator professional based out of New York, NY to activate our developing brands and join our bunch of “Coconuts”. The Brand Educator will report to the Field Marketing Manager and must be based in New York, NY. 

Brand Educators are the face and voice of Vita Coco in the local market, bringing the brand to life through various types of sampling. It’s about driving trial on our innovations, educating consumers, and creating lasting first impressions that the consumer will share with their friends – all while having the time of your life, of course. Who is the ideal Brand Educator? The perfect Brand Educator is flexible, enthusiastic, sociable, and has an entrepreneurial spirit, and a great work ethic!
Main Responsibilities:

  • Be an expert in all things Vita Coco and educate the public on the benefits of Vita Coco
  • Be willing to learn and participate in all aspects of Vita Coco
  • You will be an expert in engaging the consumer.
  • Be a social chameleon, adapt to consumers from all walks of life through engaging and natural dialogue
  • Personalize each interaction to create a unique and memorable experience for the consumer
  • Act as an ambassador of the brand at all times
  • Collaborate effectively within a team environment
  • Be capable of spotting future opportunities for Vita Coco through consumer dialogue and event activation

Qualifications:

  • Ability to adapt to and work well in all environments
  • Must have the ability to travel between multiple accounts each day if needed
  • Exceptional customer service, interpersonal, and communication skills
  • A team player who also can work well independently
  • Flexible availability (per market need)
  • Must have the ability to lift cases of product between 10-35 pounds
  • Must have a valid driver’s license and own vehicle to travel
  • Must be able to sit, stand and walk for long periods of time

Job Type: Part-Time (averaging 12-20 hours/week)

Availability: At least 3 days a week, including one weekend day

Hourly Rate: $18.00/hour – $20.00/hour

At The Vita Coco Company, compensation decisions are dependent upon a variety of factors, which may include, but are not limited to: skill set, experience, education, training, licensure and certifications, knowledge and abilities of the applicant, alignment with market data, and other business and organizational needs. A reasonable estimate of the current pay range for this position is $18.00-$20.00. This range may vary for positions that will be performed outside of California, Colorado, Nevada, New York City, Westchester County, NY, Rhode Island, or Washington.


The Vita Coco Company is committed to the principles of equal employment. We are committed to complying with all federal, state, and local laws providing equal employment opportunities, and all other employment laws and regulations. It is our intent to maintain a work environment that is free of harassment, discrimination, or retaliation because of age, race, religion, color, national origin, gender, sex, sexual orientation (including transgender status, gender identity or expression), physical or mental disability, genetic information, marital status, AIDS/HIV status, military service, veteran status, or any other status protected by federal, state, or local laws. The Company is dedicated to the fulfillment of this policy regarding all aspects of employment, including but not limited to recruiting, hiring, placement, transfer, training, promotion, rates of pay, and other compensation, termination, and all other terms, conditions, and privileges of employment.