Director of Growth Marketing

Peninsula
November 3, 2024
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Job Description

Conviva is the first and best place to go to understand and optimize digital customer experiences. Our Operational Data Platform harnesses full-census, comprehensive client-side telemetry—capturing every aspect of customer experience and engagement across all devices and linking them to the performance of underlying services, in real time and at a fraction of the cost of alternative solutions. Trusted by industry leaders like Disney, NBC, and the NFL, Conviva revolutionizes how businesses understand customer experience and engagement, maximizing satisfaction, conversion, and revenue.

The Conviva marketing team is seeking a motivated and experienced marketing demand generation leader. This role is pivotal to driving our growth strategy by generating high-quality leads and nurturing them through the sales funnel. The ideal candidate will have a proven track record in marketing demand generation in B2B SaaS companies and the ability to grow and lead the team to success.

This position will be based in our Foster City, CA office.

 

What Success Will Look Like: 

  • Develop and execute demand generation strategies: Create and implement comprehensive plans, establishing the goals, activities, and metrics, to create a strong pipeline of qualified leads and achieve revenue targets.
  • Establish lead generation campaigns: Design, execute, and optimize lead generation campaigns across multiple channels, including events, content marketing, social media, and digital (organic and paid).
  • Marketing automation: Utilize marketing automation tools to nurture leads, track engagement, and measure campaign effectiveness.
  • Content creation: Collaborate with the content team to develop compelling content that resonates with our target audiences and drives lead generation.
  • Analysis and reporting: Analyze campaign performance to identify trends, insights, and areas for improvement. Provide regular updates to the company’s senior management.
  • Budget management: Manage the demand generation budget, ensuring efficient allocation of resources to achieve the best return on investment.
  • Team leadership: Hire, lead, mentor, and develop a high-performing marketing demand generation team.

Who You Are & What You’ve Done: 

  • Experience: 10+ years of experience in demand generation in a B2B SaaS companies.
  • Hypergrowth familiarity: Experience working with hypergrowth companies journeying through the start-up to IPO-phase.
  • Strategic leadership: Proven success establishing and executing demand generation programs and delivering measurable outcomes.
  • Technical skills: Proficiency in marketing automation platforms (e.g., Marketo), CRM systems (e.g., Salesforce), and analytics tools (e.g., Google Analytics.)
  • Analytical mindset: Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Communication: Excellent written and verbal communication skills.
  • Creativity: Innovative thinker with a passion for developing creative marketing strategies.
  • Education: Bachelor’s degree in business or a related field. MBA is a plus.

The expected salary range for this full-time position is $200,000 – $250,000 + equity + benefits. Compensation is determined by numerous factors such as your qualifications, experience, relevant education or training, and work location.

Privately held, Conviva is headquartered in Silicon Valley, California with offices and people around the globe. For more information, visit us at www.conviva.com. Join us to help extend our leadership position in big data streaming analytics to new audiences and markets!