Experimental Paid Media Analyst (Creative Strategy & Testing)

New York City, NY
December 17, 2024
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Job Description

Company Description

mllnnl is a collective of performance marketers and inspired creatives dedicated to building brands we believe in and supporting causes we’re passionate about. We left the slow-moving, bureaucratic, big-agency world to create an agile, results-driven, quality-of-life focused agency experience, with incredible people, exciting projects, and great culture. 

We’re a dynamic, collaborative team with an entrepreneurial spirit and high vibe. We are looking for like-minded individuals to join our growing team and help co-create the vision and work with us. 

Job Description

We are seeking an Experiential Designer & Analyst to spearhead creative performance analysis and testing across paid social media platforms like Meta, TikTok, LinkedIn, and others. In this role, you will be responsible for both analyzing data and formulating creative testing strategies to improve campaign outcomes. You will be a key player in interpreting performance metrics, proposing creative optimizations, and ensuring data-driven decisions lead to successful campaigns.

Key Responsibilities

  • Creative Testing & Strategy: Design and implement creative tests, including A/B testing and multivariate testing, to optimize performance for paid social campaigns.

  • Data-Driven Analysis: Serve as the primary analyst responsible for reviewing creative performance metrics (e.g., CTR, CPA, engagement rates). Use these insights to make recommendations for creative improvements and new test proposals.

  • Performance Reporting: Regularly report on the effectiveness of creative assets and campaign tests, identifying patterns and areas for optimization.

  • Conceptual Proposals: Lead the ideation and proposal of new creative concepts based on data analysis, working closely with design and media teams.

  • Trend Analysis: Stay ahead of industry trends, particularly on Meta, LinkedIn, and TikTok, to introduce innovative creative formats and experiences.

  • Collaboration: Work with media buyers and creative teams to align creative strategies with overall media and business goals, ensuring continuous performance improvements.

  • End-to-End Ownership: Own the full lifecycle of creative performance analysis, from initial data collection and hypothesis formulation to testing and optimization.

Qualifications

  • 3-5+ years in a role focused on paid social media, creative strategy, and performance analysis, preferably with Meta and LinkedIn.

  • Proficiency in paid social media platforms (Meta Ads Manager, LinkedIn Campaign Manager) with a deep understanding of how creative impacts performance.

  • Strong data analysis skills, with experience interpreting metrics and translating them into actionable insights.

  • Expertise in A/B testing, multivariate testing, and performance tracking for digital campaigns.

  • Proven ability to propose creative optimizations based on performance insights.

  • Analytical mindset with creative problem-solving capabilities.

  • Strong communication and presentation skills to articulate data insights and creative recommendations.

  • Ability to work independently and manage multiple testing and optimization initiatives simultaneously.

Preferred Skills

  • Experience with Google Analytics and other performance tracking tools.

  • Background in performance marketing, with experience in both B2B and B2C environments.

Salary Range

  • Depending upon experience, salary range is between $80,000 – $100,000. 

Additional Information

All your information will be kept confidential according to EEO guidelines.