Fan Engagement Products College Associate

New York City, NY
December 19, 2024
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Job Description

Job Summary:

WHO ARE WE?

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.

WHO ARE YOU?

Passionate and driven, with an entrepreneurial spirit. Resourceful, innovative, forward-thinking, and collaborative. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you, please read on!

THE JOB

As a Fan Engagement Products College Associate, you will play a pivotal role in supporting the product management team within Live Nation’s Media & Sponsorship Division. This role is perfect for an early-career professional with an interest in combining data analysis and product management to shape fan experiences. You will assist in developing digital products that enhance how fans engage with their favorite artists, events, and brands. Working closely with the Lead Product Manager, you will contribute to research, product development, and optimization efforts, helping to ensure our products resonate with fans and meet market needs.

Program Dates: May 28 – August 8, 2025

WHAT THIS ROLE WILL DO

  • Support Product Development & Analysis: Assist in the ideation, creation, and refinement of fan engagement products, working on all stages of the product lifecycle from concept to launch.

  • Data Analysis & Insights: Analyze user data, feedback, and market trends to provide actionable insights that will guide product enhancements and optimize the fan experience.

  • Cross-Functional Collaboration: Work with internal teams, including marketing, sales, and design, to ensure product strategies align with overall business objectives and meet the needs of fans.

  • User Research & Testing: Participate in user research, gathering qualitative and quantitative insights to improve product features and user satisfaction.

  • Product Documentation & Reporting: Assist in maintaining product documentation, creating reports, and supporting internal presentations that communicate product performance and insights.

  • Market & Competitive Research: Conduct research on industry trends, emerging technologies, and competitor products to identify opportunities for innovation and differentiation.

  • Assist in Go-To-Market Strategies: Support the planning and execution of go-to-market activities, helping to ensure product launches are well-coordinated and effective.

WHAT THIS PERSON WILL BRING

  • Relevant Experience: Recent graduate or current student pursuing a degree in Business, Data Science, Product Management, Marketing, or a related field.

  • Analytical Skills: Strong data analysis skills, with experience using tools like Excel, Google Analytics, or other data analysis software to interpret trends and present findings.

  • Product Management Knowledge: Basic understanding of product management principles and a desire to learn more about product lifecycle management, from ideation to execution.

  • Technical Acumen: Comfortable working with digital tools and platforms; experience with project management software (e.g., JIRA, Asana) or data visualization tools (e.g., Tableau) is a plus.

  • Communication Skills: Excellent verbal and written communication skills, with the ability to present insights clearly and work effectively with cross-functional teams.

  • Problem-Solving Mindset: A proactive approach to problem-solving, with a willingness to learn and adapt quickly in a dynamic work environment.

  • Passion for Live Events: A deep interest in the live entertainment industry, music festivals, and understanding fan behavior is a must.

Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa

Live Nation’s policy regarding vaccinations and masking related to a pandemic or other infectious disease control measures, acts of God, health and safety mandates and/or restrictions imposed by applicable local, state or federal governments has evolved over time. Currently, we strongly encourage employees to be fully vaccinated from such infectious diseases for which vaccinations are available. You are expected to follow Live Nation’s health and safety protocols and policies as they change from time to time.

EQUAL EMPLOYMENT OPPORTUNITY

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.

Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation. 

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance, and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Live Nation will also provide reasonable religious accommodations on a case by case basis.

HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.