Group Manager, Account-Based Marketing

Job Description

Grammarly offers a dynamic hybrid working model for this role. This flexible approach gives team members the best of both worlds: plenty of focus time along with in-person collaboration that helps foster trust, innovation, and a strong team culture.

About Grammarly

Grammarly is the world’s leading AI writing assistance company trusted by over 30 million people and 70,000 teams. From instantly creating a first draft to perfecting every message, Grammarly helps people at 96% of the Fortune 500 and teams at companies like Atlassian, Databricks, and Zoom get their point across-and get results-with best-in-class security practices that keep data private and protected. Founded in 2009, Grammarly is No. 14 on the Forbes Cloud 100, one of TIME‘s 100 Most Influential Companies, one of Fast Company‘s Most Innovative Companies in AI, and one of Inc.‘s Best Workplaces.

The Opportunity

To achieve our ambitious goals, we’re looking for a Group Manager, Account-Based Marketing to join our Revenue Marketing team. This role will be responsible for directing the strategy and team that supports key account penetration, including customer upsell, cross-sell, and expansion. This is a unique opportunity to build a function and team from the ground up, with significant executive support and investment.

A pivotal role in driving Grammarly’s medium and long-term strategies, this leader will be responsible for activating buying teams within our highest value Enterprise accounts. They will partner closely with other marketing and sales leaders to ensure we are approaching our key accounts in lockstep. 

Grammarly’s go-to-market teams are shaping the future of workplace communication. As a member of our team, you will be crucial in expanding the use of our innovative, trustworthy AI writing tools. We strive to ensure that every organization can communicate effectively and efficiently. If you are passionate about transforming the way professionals connect and collaborate, we would love to hear from you.

As Group Manager of Account-Based marketing, you will be part of a dynamic business model. Our large consumer base and well-loved brand will support our B2B and enterprise focus moving forward. We are building multiple growth levers simultaneously, and this person will be a key player in that growth.

In this role, you will: 

• Create Grammarly’s first account-based marketing strategy, focusing primarily on driving expansion revenue in partnership with our key account team. 
• Hire and develop and high-functioning team of strategists and campaign managers.
• Deliver bespoke experiences, messaging, and product influence that unlock CXO and buying team engagement.
• Work closely with the sales team to identify key accounts, understand their needs, and tailor marketing strategies to meet those needs.
• Analyze market trends and competitors to adjust strategies and tactics accordingly.
• Collaborate with the content and creative teams to develop personalized marketing materials and content for each account/segment.
• Leverage data to measure campaign effectiveness, making data-driven decisions to optimize future ABM efforts.
• Foster strong relationships with key stakeholders within target accounts.
• Stay abreast of ABM best practices and emerging technologies, implementing new tools and strategies as appropriate.

Qualifications

• Has 12+ years of relevant experience in B2B SaaS marketing and GTM functions, including at least 5 years of people management and 3+ years in a focused ABM leadership role. 
• Demonstrated ability to develop and execute successful ABM campaigns that drive measurable business impact. 
• Experience should highlight successful campaigns targeted at large Enterprise key accounts, demonstrating both creativity and effectiveness.
• Excellent analytics skills, including experience with CRM, ABM, and marketing automation tools.
• Strong leadership qualities, with the ability to motivate and guide a team towards achieving set objectives.
• Demonstrated ability to work closely with sales teams, fostering a culture of collaboration between marketing and sales departments to ensure alignment on target accounts and objectives.
• Outstanding communication and interpersonal skills, capable of building strong relationships with both internal teams and external clients.
• Embodies our EAGER values-is ethical, adaptable, gritty, empathetic, and remarkable.
• Is inspired by our MOVE principles: move fast and learn faster; obsess about creating customer value; value impact over activity; and embrace healthy disagreement rooted in trust.

Compensation and Benefits

Grammarly offers all team members competitive pay along with a benefits package encompassing the following and more: 

• Excellent health care (including a wide range of medical, dental, vision, mental health, and fertility benefits)
• Disability and life insurance options
• 401(k) and RRSP matching 
• Paid parental leave
• 20 days of paid time off per year, 12 days of paid holidays per year, two floating holidays per year, and flexible sick time
• Generous stipends (including those for caregiving, pet care, wellness, your home office, and more)
• Annual professional development budget and opportunities

Grammarly takes a market-based approach to compensation, which means base pay may vary depending on your location. Our US locations are categorized into two compensation zones based on proximity to our hub locations.

Base pay may vary considerably depending on job-related knowledge, skills, and experience. The expected salary ranges for this position are outlined below by compensation zone and may be modified in the future. 

Zone 1: $193,000 – $250,000/year (USD)

We encourage you to apply.

At Grammarly, we value our differences, and we encourage all to apply-especially those whose identities are traditionally underrepresented in tech organizations. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, ancestry, national origin, citizenship, age, marital status, veteran status, disability status, political belief, or any other characteristic protected by law. Grammarly is an equal opportunity employer and a participant in the US federal E-Verify program (US). We also abide by the Employment Equity Act (Canada).