Marketing Operations Manager, Growth

Peninsula
November 7, 2024
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Job Description

Who We Are

Verkada is the largest cloud-based B2B physical security platform company in the world. Only Verkada offers six product lines – video security cameras, access control, environmental sensors, alarms, workplace and intercoms – integrated with a single cloud-based software platform.

 

Designed with simplicity and scalability in mind, Verkada gives organizations the real-time insight to know what could impact the safety and comfort of people throughout their physical environment, while empowering them to take immediate action to minimize security risks, workplace frustrations and costly inefficiencies.

 

Founded in 2016 with more than $460M in funding raised to date, Verkada has expanded rapidly with 16 offices across three continents, 1,900+ full-time employees and 25,000+ customers across 70+ countries.

Overview

Our Growth Systems team prides itself on using a first principles approach to unlock new ways of scaling revenue. Using operations and engineering to overcome obstacles and scale/automate processes, we experiment where most marketing teams fall short. As a Growth Operations Manager on the team, you will own the systems and processes that power marketing campaigns and directly accelerate revenue growth.

Responsibilities

  • This role is highly cross-functional: you’ll work with executives, operations, engineering, analytics, brand, sales, and more to improve marketing campaigns, prioritize projects, and ensure alignment
  • You’ll be the point person for all demand generation campaign operations and new implementations. 
  • You’ll obsess over the operations of our lead ingestion and lifecycle to ensure proper follow up by sales, ultimately maximizing the efficiency of every lead.
  • You’ll proactively partner with data science and engineering as you own and elevate lead scoring, nurtures, and MQL threshold initiatives, ideally driving out-of-the-box solutions and becoming a true innovator in your domain.
  • You’ll build advanced automations via platforms such as Workato/AWS/Retool/etc that will work with existing sales/marketing platforms like Marketo/Salesforce to achieve a higher level of operational efficiency.
  • You’ll become obsessed with ensuring everything within your sphere of influence is completely automated and designed for scale.
  • Track, test, and analyze data relating to campaign metrics to improve and optimize programs

Qualifications

  • 3-5 years of Marketing/Sales/Revenue Operations experience.
  • Advanced knowledge in Marketo & SFDC or similar marketing technology stack.
  • Strong familiarity with marketing initiatives including implementing lead ingestion through website form fills, API webhooks and lead gen forms, running enrichment for proper data quality needed to route leads, implementing webhooks to operationalize webinars through zoom and demo booking, intent triggers, and lead lifecycle management.
  • Strong experience (with a healthy balance of paranoia) with SQL, ETL/data pipelines, excel, and BI Tools (Looker or equivalent) in order to properly query data sets for email campaigns.
  • Impeccable analytical and conceptual problem-solving skills. Big plus if you have an entrepreneurial hacker’s mentality and are energized by finding novel ways to drive revenue to eke out as much yield as possible from a given funnel.
  • Strong ability to operationalize campaign operations management at scale (i.e. we have 20 demand generation employees running campaigns across 3 locales and hope to continue scaling). 
  • Excellent cross-functional stakeholder management, presentation skills, and organized communications.
  • Experience working with a high degree of autonomy in a fast-moving startup or a hyper growth environment.
  • 0 Inbox mentality

Pay Disclosure

At Verkada, we want to attract and retain the best employees, and compensate them in a way that appropriately and fairly values their individual contribution to the company. With that in mind, we carefully consider a number of factors to determine the appropriate starting pay for an employee, including their primary work location and an assessment of a candidate’s skills and experience, as well as market demands and internal parity. This estimate can vary based on the factors described above, so the actual starting annual base salary may be above or below this range. This estimate is also just one component of Verkada’s total rewards package. A Verkada employee may be eligible for additional forms of compensation, depending on their role, including sales incentives, discretionary bonuses, and/or equity in the company in the form of Restricted Stock Units (RSUs).

Estimated Annual Pay Range

$110,000–$150,000 USD

Verkada Is An Equal Opportunity Employer

As an equal opportunity employer, Verkada is committed to providing employment opportunities to all individuals. All applicants for positions at Verkada will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.

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