Product Marketing Manager – AdTech / Media

Job Description

HUMAN was founded in 2012 in a Brooklyn sci-fi bookstore by Tamer Hassan, Michael Tiffany, Dan Kaminsky, and Ash Kalb. Our humble beginnings led to the creation of the Human Defense Platform, the backbone of all our products that safeguards enterprises from sophisticated bots, fraud, and account abuse. Today we verify the humanity of more than 20 trillion interactions per week for some of the largest companies and internet platforms. 

Our hacker roots still permeate everything we do. You will be a part of the HUMAN front line in our commitment to protecting companies (and in turn, their customers) from both revenue and reputation risk caused by digital attacks. However, HUMAN is not the center of this story. Humans like yourself are. We firmly believe in putting people first. This approach spans our extensive total rewards package, inclusive of competitive compensation, benefits, stipends – as well as our day-to-day culture – to ensure every human is empowered to do the best work of their life. We want to hear about the marathon you’re training for. We want to see pictures of your pets. We want to know your favorite robot (we have many).

 Even if you’re not a conventional “hacker” we can assure you that you are a hacker in your own right. We want to work with people like you who break down problems to build up better solutions. That’s what makes us HUMAN. You’ll be joining us at an exciting moment in the HUMAN story: we joined forces with PerimeterX in a market-changing merger, as well as recently acquired clean.io to enhance the Human Defense Platform. Together under the HUMAN brand, we will disrupt the economics of cybercrime. We hope you can join us in that mission.

We are seeking an experienced Product Marketing Manager, ideally located in the San Francisco Bay Area or New York City markets, to spearhead the go-to-market strategy for our Malvertising and Ad Quality solutions.

We’re seeking an experienced Product Marketing Manager to spearhead the go-to-market strategy for our Malvertising and Ad Quality solutions. As digital advertising fraud continues to cost businesses billions annually, this role presents a unique opportunity to shape the future of digital advertising security and trust.

The ideal candidate will serve as the vital bridge between product development, marketing, sales, and our target market, translating complex technical capabilities into compelling value propositions that resonate with technical decision-makers and business stakeholders. This role combines strategic thinking with hands-on execution, requiring someone who can both develop high-level market positioning and create detailed campaign assets.

As a key member of our product marketing team, you’ll have the opportunity to:

– Define and own the narrative in an important market segment

– Build awareness about the critical impact of malvertising and ad quality on digital advertising ROI

– Develop and execute strategies to establish our solution as the industry standard

– Work closely with product teams to ensure market needs drive product development

– Build and nurture relationships with industry analysts, thought leaders, and key customers

– Lead the creation of a new category in digital advertising security

This position offers significant growth potential and visibility. You’ll be instrumental in establishing our product’s market presence and driving adoption among brands, publishers, digital agencies, and advertising platforms.

What You’ll Do

• Develop and execute comprehensive marketing strategies to promote our Malvertising and Ad Quality solutions
• Drive product positioning, messaging, and competitive differentiation in the market
• Lead market research to identify trends, customer needs, and competitive dynamics within the digital advertising industry
• Partner with product management, sales, and marketing teams to align product development with market demands and opportunities
• Analyze marketing campaign performance and optimize strategies using data-driven insights
• Act as a subject matter expert on Malvertising and Ad Quality, providing insights and thought leadership through various channels
• Provide sales enablement materials and training
• Create high-impact marketing content, including case studies, whitepapers, blog posts, webinars, and sales collateral.
• Develop and maintain sales enablement resources, including battle cards, pitch decks, and solution briefs
• Lead product launches and feature release strategies and communication
• Design and deliver training programs for sales and customer success teams
• Provide messaging frameworks, core content strategy, web content, and campaign briefs to support revenue, field, partner, and customer marketing teams
• Collaborate on integrated marketing campaigns
• Provide regular feedback on the product roadmap and feature prioritization
• Support beta programs and early adopter initiatives
• Support high-value customer opportunities

Who You Are

• 5+ Years of product marketing experience in media/advertising technology.
• Proven track record of successful product launches and go-to-market strategies
• Outstanding written and verbal communication skills
• Strong analytical capabilities and data-driven decision-making
• Excellent project management and organizational skills
• Demonstrated ability to influence stakeholders and collaborate across functions
• Self-driven with the ability to work independently while contributing to team goals
• Proficiency with marketing automation tools and CRM systems
• Experience with analytics platforms and visualization tools
• Demonstrated ability to manage multiple projects and prioritize tasks in a fast-paced environment
• Public Speaking and presentation skills

Preferred AdTech / Media Industry Experience

• Experience with new-to-market products
• Direct experience working with brands and agencies
• Deep understanding of malvertising, ad quality, and the digital advertising ecosystem
• Understanding of the unique role of each participant in the ad ecosystem, from Publishers to Platforms to Agencies and Advertisers
• Background in programmatic advertising and RTB environments

The base pay range for this position is $130,000- $180,000 which can include additional on-target bonus and/or incentives. The base pay offered may vary depending on location, job related knowledge, skills, and experience. Stock options and other incentive pay may be provided as part of the compensation package, in addition to a full range of medical, financial, and/or other benefits, depending on the position ultimately offered.

#LI-CW1

HUMAN prides itself on being an equal opportunity workplace. We firmly believe in putting people first regardless of who you are, where you come from, how you identify, or who your favorite robot is (we have many). We are on a mission to protect the integrity of the internet for everyone, so we welcome all individuals to come to share their unique experiences and perspectives as we fight against cybercrime together!

With Humans located in all parts of the world, we’ve fully embraced our diversity of thought and are always looking for innovative ways to connect with one another – even in virtual reality! Although New York City is our HQ, we have teams in Tel Aviv, Israel; London, UK; Victoria, Canada; San Mateo, CA; Miami, FL; and Virginia.

We trust our Humans in choosing where they work and how they work. The total rewards package we provide reflects our commitment to our Humans’ personal career development, which includes annual stipends for wellbeing and learning & development, and a one time home office setup stipend. We also offer weekly lunches, dedicated time off, no-meeting Fridays (for our U.S. and Intl. based HUMANs), HUMAN days, and so much more.

We’re constantly trying to anticipate the needs of our Humans to ensure each one of us is equally prepared to do some of the best work of our life. Taking care of one another is part of the HUMAN experience and how we build true HUMAN connections.

If you are an individual with a disability or special need that requires accommodation, please contact us directly.