Product Marketing Manager, App Ads

Los Angeles, CA
September 24, 2024
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Job Description

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat , a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio , an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles .
The Product Marketing team uses creativity, market research, and insights to optimize and inspire roadmaps for products across Snap Inc. This team of Product Marketers works in a highly collaborative environment to deliver go-to-market efforts and strategies to demonstrate the role that Snapchat plays in the lives of our community and helps businesses grow.
We’re looking for a Product Marketing Manager, App Ads to join our Product team at Snap Inc!
What you’ll do:

  • Use your market knowledge and analytical mindset to properly inform the roadmap through the collection and systematic extraction of key themes coming in from App marketers & developers who use the platform.
  • Build regional go to market strategies to activate sales, and coordinate ongoing marketing efforts to grow awareness, understanding, and adoption of Snapchat’s App advertising solutions by clients and agencies.
  • Own GTM efforts for App solutions and features, leading the regional development of go-to-market strategies and initiatives for clients.
  • Lead extensive market research to identify new content opportunities through qualitative and quantitative analysis, constantly assess the capabilities and value proposition of our ad products via market trends, advertiser feedback and competitive benchmarking in order to influence our monetization strategy.
  • Drive successful cross-functional alignment on go to market strategy & planning and track success metrics accordingly.
  • Inspire and educate both internal and external teams on Snapchat’s App solutions for advertisers.
  • Build frameworks and processes to structure conversations, create & socialize marketing initiatives, and drive alignment across teams and leadership.

Knowledge, Skills & Abilities:

  • Strong understanding of the digital marketing industry dynamics, especially brand advertising as it pertains to video
  • Excellent verbal and written communication skills, with high attention to detail
  • Strong public speaking skills and comfortable presenting to groups of 50-100
  • A team player who can successfully work cross-functionally with various stakeholder groups, both within Snapchat and across partner organizations, with minimal guidance

Minimum Qualifications:

  • Bachelor’s degree (in marketing, business, or economics) or equivalent years of experience
  • 5+ years of experience in product marketing, account management, Sales, internet technology or other relevant digital marketing work

Preferred Qualifications:

  • Solid track record in launching products & driving global adoption
  • At ease with data analytics tools, such as Looker & Excel, and working with Data Science or Data Engineering teams

If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information .
“Default Together” Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week.
At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.
Our Benefits : Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!
Compensation
In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.
Zone A (CA, WA, NYC) :
The base salary range for this position is $138,000-$207,000 annually.
Zone B :
The base salary range for this position is $131,000-$197,000 annually.
Zone C :
The base salary range for this position is $117,000-$176,000 annually.
This position is eligible for equity in the form of RSUs.