Product Marketing Manager, Exposure Management

Boston, MA
December 20, 2024
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Job Description

Product Marketing Manager, Exposure Management
As the Product Marketing Manager for Exposure Management, you will play a critical role in shaping the narrative around our products and driving market success. You will be responsible for developing and executing marketing strategies that position our solutions as the go-to choice for organizations looking to proactively manage their exposure to cyber threats. This role requires a blend of strategic thinking, market insight, and hands-on execution to ensure our products stand out in a competitive market. This is a hybrid position based out of our Boston office (3 days on-site/2 days remote).
About the Team
Rapid7 Product Marketing is an intelligent and talented group of people, passionate about connecting security and risk teams to services and solutions that enable them to effectively manage risk and stay ahead of cyber threats. In a highly competitive space, this team is responsible for bringing products to market, driving growth of our business, and enabling our field teams and partners.
About the Role
We are looking for a highly organized self-starter to own delivering product launches, new commercial offers, and compelling go-to-market programs that resonate with vulnerability and risk management teams and speak to their extended needs in today’s cyber landscape.
In this role, you will:

  • Craft compelling messaging and market positioning for various stakeholders and personas – amplifying our story, position our services and products to the right target audiences, and grow with us
  • Serve as a subject matter expert who understands the cybersecurity market landscape, buyer personas, modern IT infrastructure and the role they play in modern application development.
  • Support with planning and executing the launch of new Exposure Management offerings, capabilities, and solutions
  • Be the voice of the customer in internal discussions and initiatives impacting the product strategy, with a solid understanding of the best levers to motivate, excite, and educate these customers
  • Engage directly with industry analysts, including briefing them on product launches and GTM changes as well as soliciting feedback and participating in relevant research reports.
  • Drive thought leadership leveraging Rapid7 Labs and our world-class research team to identify and deliver insights that drive brand awareness and demand generation.
  • Participate in webcasts, podcasts, events, and other demand-generation activities
  • Guide and contribute to sales and partner enablement initiatives
  • Provide regular reports and insights to senior leadership on market development and the effectiveness of product marketing efforts.

The skills you’ll bring include:

  • 3+ years of work experience in Product Marketing or a related role in a high-paced B2B tech environment
  • Strong written and verbal communication skills with an ability to effectively translate highly-technical and complex concepts to a wide range of audiences
  • Solid foundational understanding of cybersecurity, vulnerability management, or related domain as well as trends impacting modern IT infrastructure and software development is a plus
  • Confident with public speaking, including presenting in meetings, on webcasts, and at regional partner events
  • Resourceful, curious, and able to take direction and run with it
  • Strong project management skills and the ability to manage multiple initiatives simultaneously.
  • Comfortable with change and open to working in a fast-paced environment
  • Bachelor’s degree in marketing or a related field, or equivalent work experience

We know that the best ideas and solutions come from multi-dimensional teams. Teams reflecting a variety of backgrounds and professional experiences. Even if you don’t check every box above, if you are excited about this role and feel your experience can make an impact, please don’t be shy – apply today.
About Rapid7
Rapid7 (NASDAQ: RPD) helps organizations across the globe protect what matters most so innovation can thrive in an increasingly connected world. Our comprehensive technology, services, and community-focused research simplify the complex for security teams, helping them reduce vulnerabilities, monitor for malicious behavior, be in 10 places at once, and shut down attacks. We’re on a mission to make security solutions easier to use and access so we can bring safety and resilience to more people. With more than 11,000 customers across 140+ countries, Rapid7 is a leader in cybersecurity that has earned numerous industry accolades and recognition for our technology and culture.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or any other status protected by applicable national, federal, state or local law.