Retention Marketing Manager

New York City, NY
December 19, 2024
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Job Description

KREWE is an independent high-fashion eyewear company inspired by the creativity and spirit of New Orleans, our hometown. Since launching in 2013 the brand has continued to grow and evolve with an extensive offering of unique, hand-crafted sun and optical frames designed in New Orleans and crafted with the utmost attention to detail. In addition to 4 brick & mortar locations, 12 “Tiny House” concept stores, and a robust e-commerce business the brand is also available at many notable independent and major retailers such as Bloomingdales, Neiman Marcus, Nordstrom, and Shopbop. KREWE’s unique approach to eyewear has created a cult-following amongst consumers and influencers alike. Our frames have appeared in publications from GQ to VOGUE and on celebrities such as Beyonce, Gigi Hadid, Meghan Markle, Carrie Underwood, Hailey Bieber, Zayne Malik, Scott Disick, Adam Huber, among others.

 

As our business grows, we are seeking a Retention Marketing Manager who will be responsible for developing Email & SMS campaigns that drive acquisition, retention, personalization, loyalty, and long-term relationships with the eCommerce, Retail & Special events KREWE customers. This person will play a crucial role in maintaining and optimizing our global CRM, ensuring effective communication to all D2C KREWE customers and subscribers.

 

Responsibilities: 

  • Own Email & SMS/MMS campaign calendar planning & workflow for eComm, retail & special events.
  • Curate campaign context, content and call-to-actions by putting together briefs for the creative & copy teams to design into. Review these Email & SMS designs and provide teams with feedback based on best practices, engagement data and testing responses.
  • Responsible for compiling, scheduling & sending all campaigns, flows & transactional emails directly in Klaviyo and Attentive programs.
  • Full administration over the KREWE CRM Systems, ensuring accurate and up-to-date customer database information that follows best practices for data entry, data quality, and data privacy.
  • Collaborate with performance marketing teams including eCommerce, Paid Media, Retail, & Events to develop CRM strategies that align with business goals per channel.
  • Monitor campaign, flow and transactional Email/SMS performance and use data-driven insights to optimize future campaigns.
  • Innovate, design, test and execute subscriber growth campaigns across all digital touch points (paid and unpaid) in order to drive a healthy acquisition strategy
  • Ideate loyalty and retention touch-points and/or programs to enhance customer LTV for an omni-channel experience
  • Create regular reports (weekly, monthly, annually) and dashboards to track KPIs related to engagement and conversion of all email & sms campaigns.

 

Qualifications:

  • 3-5 years proven experience in CRM management, marketing automation, Email/SMS or a related role within a D2C omni-channel vertical.
  • Bachelor’s Degree in Marketing, Business or related field
  • Candidate must have a proven track record in digital project management and ability to engage and manage needs from senior stakeholders
  • Strong organization and presentation skills for briefing creative teams with a particular aptitude for synthesizing complex material so that it is clear, meaningful and actionable to a variety of stakeholders
  • Proficiency in using CRM software (ideally Klaviyo) and other performance marketing automation tools.
  • Solid understanding and experience in personalization (CRM) and segmentation marketing
  • Aptitude to thrive in a fast-paced and rapidly changing environment
  • Excellent analytical skills with strong data-mining and in-depth database segmentation experience preferred
  • Familiarity with data privacy regulations (ie GDPR, CAN-SPAM Act etc) and their implications for CRM activities

Benefits and Perks:

  • We offer competitive salaries commensurate with experience. The pay range for this role is $75,000 – $85,000.00
  • Group health plans: health, vision and dental insurance
  • Welfare benefits: life, ad&d, supplemental voluntary coverage 
  • FSA Plan & HSA Program 
  • 401(K) Investment Options
  • Adoption Assistance, EAP, Commuter Benefits
  • Paid Parental Leave 
  • Quarterly Cultural Spend
  • Ongoing Training & Development, an Educational Allowance
  • 10 paid holidays & Paid Time Off accrual
  • KREWE employee frame discount (of course!)

Diversity & Inclusion:

KREWE believes in providing an inclusive workplace where all individuals have the opportunity to succeed. We are proud to provide equal employment opportunities (EEO) to all employees and applicants without discrimination or retaliation because of race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, gender expression, veteran status, pregnancy or any other protected characteristic as established by applicable local, state, or federal law.