Senior Direct Mail Marketing Manager, Creative
Job Description
Employee Applicant Privacy Notice
Who we are:
Shape a brighter financial future with us.
Together with our members, we’re changing the way people think about and interact with personal finance.
We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.
The role:
SoFi is seeking an energetic, organized and resourceful Senior Direct Mail Marketing Manager. This role is responsible for managing large scale direct mail campaigns with a focus on creative, across multiple products, driving creative strategy, execution and reporting to support acquisition goals. This role is also responsible for managing a team and their workflow, deadlines, deliverables, and providing guidance and mentorship to foster growth and development.
What you’ll do:
- Drive the success of direct mail campaigns, working with cross-functional teams and Agency of Record (AOR) on creative strategy, creative asset development, and seamless execution of monthly Direct Mail and Trigger type campaigns across 5-8 financial products each month
- Optimize campaigns performance through creative testing to drive acquisition across products
- Drive Direct Mail creative management review and approval cycles for Direct Mail assets including Direct Mail landing pages
- Collaborate with AOR (our creative advertising agency) and internal stakeholders across Pricing, Legal, Compliance, Product Marketing, and Marketing Data Science to execute creative tests, managing 70+ Direct Mail creative assets per month
- Work closely with Web Services, Compliance and Product Marketing Teams in the development of Direct Mail landing pages
- Manage the Direct Mail Creative Testing Roadmap designed to meet/exceed revenue goals through innovative test and learn strategy
- Manage creative workshops to drive annual creative strategy 2x /yr with AOR and Direct Mail Team
- Manage Competitive Insights to share with product marketing and AOR to drive creative strategy and test recommendations
- Management of monthly Direct Mail Campaign Performance Readouts as they relate to creative performance and next steps and present deep dive report to Product Marketing Managers monthly
What you’ll need:
- Bachelor’s degree or equivalent experience required
- A marketing professional with 8+ years direct mail experience with a strong focus on flawless campaign execution and a proven track record of managing large scale direct mail campaigns
- Strong cross functional collaboration and organizations skills working with outside vendors and multiple internal stakeholders across, Legal, Compliance, Marketing Data Science, Product Marketing Managers, and more
- Experienced leveraging analytics to inform creative insights to get to the truth and make principle based decisions
- Experience with performance reporting
- Excellent proofreading skills with an eye for detail
- Exceptional written and verbal communication skills
- Hands-on project management skills
- Highly motivated, self-starter, able to prioritize and manage competing tasks and show good problem-solving judgment
- Adaptability – comfortable with competing demands, able to deal with frequent change, delays and unexpected events
- Highly collaborative, open to suggestions, critiques, and new ideas or ways of thinking even if that means changing course
- Strong problem solving skills and the ability to identify and overcome barriers
- Positive, enthusiastic and compassionate
- Dedicated to providing high quality work in a fast paced environment with tight deadlines
- Able to pivot quickly, creative thinker and problem solver in the face of setbacks
- Willingness to be hands-on and pitch-in as needed to support team members
- Gain the confidence and trust of others through honesty, integrity, and authenticity
- Maintain a positive, optimistic attitude and welcomes change, challenges and new opportunities for growth
- Strong work ethic and dedication to providing high quality work
Nice to have:
- Experience with Tableau to report on performance metrics
- Experience working with a financial company or on financial products preferred
- Well versed in google suite, primarily google sheets
- Familiar with WorkFront for asset review and management
- Experience working with Print Production and Creative Agencies
- Passion for personal finance and tech
Compensation and Benefits
The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location.
To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page!
SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.The Company hires the best qualified candidate for the job, without regard to protected characteristics.Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.New York applicants: Notice of Employee RightsSoFi is committed to embracing diversity. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email [email protected].Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.
Internal Employees
If you are a current employee, do not apply here – please navigate to our Internal Job Board in Greenhouse to apply to our open roles.
