Senior Marketing Manager

New York City, NY
December 16, 2024
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Job Description

The Group
The Credit group is a global team guided by Morningstar’s mission to empower investor success. Our entrepreneurial spirit and uncompromising ethics guide everything we do. With teams in Toronto, New York, Chicago, London, Frankfurt, Madrid, and Mumbai, we delight our clients around the world with industry-defining credit products and services.
Through Morningstar DBRS, we offer independent credit opinions and thought leadership on corporate and sovereign entities, financial institutions, and project and structured finance transactions globally. Rating over 4,000 issuers and 60,000 securities, Morningstar DBRS is one of the four largest credit rating agencies in the world.
Through Morningstar Credit, we offer world-class credit analytics solutions that inform and empower credit market decision makers with the tools and insights they need to drive faster, insightful, and more predictable outcomes.
The Credit group is one of the largest and fastest-growing business units at Morningstar and the Credit Marketing team is critical to achieving its continued growth and success. With opportunities to make your mark on all aspects of the credit business, the Credit group is where you can grow both personally and professionally.
The Role
We are looking for an experienced marketer to design and execute effective marketing strategies across our credit brands and offerings globally. As a Senior Marketing Manager, you will partner closely with marketing, design and cross-functional teams and be responsible for delivering impactful positioning, messaging and campaigns that strengthen the credit brands and fuel demand for credit products and services. This newly created role is a great opportunity to drive growth and make a meaningful impact on one of Morningstar’s largest and fastest-growing business units.
To be successful in this role, you will have extensive experience developing effective B2B marketing strategies and translating those strategies into compelling campaigns that drive strong business results. You will also have exceptional project management and communication skills, impeccable attention to detail, and a track record of effective cross-functional collaboration. The ideal candidate will be a proactive, strategic thinker who enjoys creative problem solving.
This role is based in New York and reports to the Senior Director of Marketing. We follow a hybrid working policy and require at least 3 days per week onsite.
What you’ll be doing

  • Gain a deep understanding of the credit brands, offerings and audience segments
  • Define the long-term vision and strategic direction for the credit brands in each global market in close partnership with regional marketing leads, and develop clear brand positioning and comprehensive brand messaging map for each market – continuously refine the messaging based on market, competitor, and audience insights
  • Develop compelling marketing strategies to expand the reach and awareness of the credit brands and generate demand for the credit products and services globally – with a special focus on content marketing strategies to leverage our thought leadership content to meet brand and demand generation objectives
  • Design and execute data-driven, integrated marketing campaigns in line with those strategies across online (social, search, display, native) and offline (print, events) marketing channels
  • Support the US event marketing lead in planning and delivering world-class industry and in-house events as part of those integrated marketing campaigns
  • Develop systems, frameworks and templates that provide a clear and structured approach to campaign development and a unified approach to crafting and implementing strategic visions
  • Refine and maintain the foundational brand elements such as the mission and values, and ensure that all market-facing assets adhere to the brand standards and guidelines
  • Define, measure, and analyze the success of all marketing activities and optimize the performance based on data-driven insights to continuously improve our outcomes relative to our goals
  • Present progress, results, learnings and recommendations to stakeholders and senior business leaders regularly – demonstrating a clear ROI from our marketing efforts
  • Bring subject matter expertise into all our thinking and planning by staying current on marketing best practices and finding the bridges to apply them
  • Develop, implement, and continuously evolve marketing operations best practices and processes
  • Perform other duties as necessary to achieve business goals

What we’re looking for

  • A bachelor’s degree
  • 5+ years of B2B marketing experience with a strong focus on product marketing
  • Track record of successfully developing marketing strategies and creatively translating the strategies into compelling marketing programs and campaigns to deliver on business goals
  • Deep understanding and experience across performance marketing channels such as social, search, display
  • Exceptional strategic thinker who can simplify the complicated and develop coherent systems, frameworks and templates to help make informed decisions and increase efficiency and effectiveness
  • Data-driven approach to creatively solving challenges and strong analytical skills to translate both qualitative and quantitative data into insights and opportunities for action
  • High attention to detail and a deep appreciation and proven ability for detailed execution of marketing activities
  • Ability to successfully manage multiple projects simultaneously, communicate effectively with stakeholders, and prioritize to deliver high-quality work within deadline
  • A track record of successfully collaborating with cross-functional teams as well as working independently and autonomously
  • Ability to travel as required

Compensation and Benefits
At Morningstar we believe people are at their best when they are at their healthiest. That’s why we champion your wellness through a wide-range of programs that support all stages of your personal and professional life. Here are some examples of the offerings we provide:

  • Financial Health
    • 75% 401k match up to 7%
    • Stock Ownership Potential
    • Company provided life insurance – 1x salary + commission

  • Physical Health
    • Comprehensive health benefits (medical/dental/vision) including potential premium discounts and company-provided HSA contributions (up to $500-$2,000 annually) for specific plans and coverages
    • Additional medical Wellness Incentives – up to $300-$600 annual
    • Company-provided long- and short-term disability insurance

  • Emotional Health
    • Trust-Based Time Off
    • 6-week Paid Sabbatical Program
    • 6-Week Paid Family Leave & Paternity Leave
    • Adoption Assistance
    • Leadership Coaching & Formal Mentorship Opportunities
    • Annual Education Stipend
    • Tuition Reimbursement

  • Social Health
    • Charitable Matching Gifts program
    • Dollars for Doers volunteer program
    • Paid volunteering days
    • 15+ Employee Resource & Affinity Groups

Base Salary Compensation Range
$89,804.00 – $152,674.00
Bonus Target %
15
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Morningstar’s hybrid work environment gives you the opportunity to work remotely and collaborate in-person each week. While some positions are available as fully remote, we’ve found that we’re at our best when we’re purposely together on a regular basis, typically three days each week. A range of other benefits are also available to enhance flexibility as needs change. No matter where you are, you’ll have tools and resources to engage meaningfully with your global colleagues.