Social Media Associate (Cleantech Incubator, Non-profit)

Los Angeles, CA
October 6, 2024
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Job Description

  About LACI 

Los Angeles Cleantech Incubator (LACI) is creating an inclusive green economy for the people of Los Angeles by unlocking innovation by working with startups to accelerate the commercialization of clean technologies, transforming markets through partnerships with policymakers, innovators, and market leaders in transportation, energy, and sustainable cities, and enhancing communities through workforce development, pilots, and other programs. Founded as an economic development initiative by the City of Los Angeles and Los Angeles Department of Water & Power (LADWP), LACI is recognized as one of the most innovative business incubators in the world by UBI Global. In the past ten years, LACI has helped 340 portfolio companies raise $697 million in funding, generated $323 million in revenue, and created 2,565 jobs throughout the Los Angeles region, with a projected 5-year economic impact of more than $573 million. Learn more at laci.org

Position Summary:

The Social Media Associate is responsible for creating, managing and executing all social media campaigns to share the benefits, features and successes of LACI programs with audiences. This includes, but is not limited to, planning and executing recruitment campaigns, creating social media and digital communications strategy and content, all in alignment with LACI’s strategic communications goals, to promote LACI programs, pilots, training and recruitment opportunities, events and high profile/legislative visits, advocacy and policy outreach .

What You’ll Do:

  • Social Media Strategy and Execution: Develop and implement a cohesive social media strategy to drive recruitment efforts, increase brand awareness, build thought leadership presence, drive website traffic, and generate leads (applicants) for LACI programs. Stay up-to-date with industry trends, best practices, and emerging technologies in social media marketing, recruitment campaigns and cleantech innovation. Prepare regular reports and presentations on social media performance, insights, and recommendations for optimization to key stakeholders.
  • Manage all social media accounts: Including scheduling posts, monitoring engagement, and responding to inquiries/comments in a timely manner. Utilize social media analytics tools to track performance, analyze trends, and identify opportunities for optimization. Experiment with new social media features, formats, and platforms to drive innovation and engagement.
  • Content Creation: Create compelling and engaging content for social media platforms including posts and videos, and collaborate with the Integrated MarCom team on graphics, blog articles and other content. Produce high-quality visual and multimedia content, including video and photography. Shoot creative content including video and photo and work with agencies on content creation 
  • Campaign Development: Develop targeted campaigns to expand channel reach, engage new audiences and nurture potential participants in LACI programs. Leverage paid social media opportunities to target new audiences, increase engagement and expand channels beyond the existing ecosystem. Build and nurture relationships with influencers, partners, and stakeholders in the cleantech ecosystem to amplify LACI’s messaging and reach.
  • Digital channel support: Support program teams with newsletter content and image compilation and manage dissemination timeline, in collaboration with the Integrated MarCom team. Manage the timely execution of website updates in accordance with LACI branding and messaging. 

Why You’re Right for the Job:

  • Project Management is your strength: You have experience managing project timelines and budgets to ensure accuracy and efficiency.
  • You know content creation: You have a natural affinity for the analysis and numbers behind content creation. You have a strategy for communicating a message through the proper channels whether it’s through email, social media, or print.
  • You are a natural story-teller: You have the ability to visualize the story and communicate it to others effectively. You are able to send the exact message you mean to and tell what will be important to others.
  • “Social Media Expert” means something different to you: Others may think they know what this means, but you have experience with what will catch someone’s eye and shine a spotlight on the brand in positive ways. Social media analysis doesn’t scare you and you know what “trending” and “impressions” really mean. 
  • You can assess communication needs from different stakeholders: Whether it’s the Fundraising Team or a Program Team, you are able to determine what others in the organization need from Marketing

Requirements:

Basically, we want to know you can get the job done. This means you have:

  • Bachelor’s Degree in Marketing or related field
  • Minimum 4-7 years relevant experience working in an Integrated Marketing and Communications team
  • Experience directly interfacing with high-level executives and other external audiences including partners and stakeholders
  • Non-profit experience preferred
  • Knowledge of WordPress, SEO and SEM a benefit 
  • Experience working in an organization focused on technology, startup incubation, climate change mitigation or environment a plus

Work Requirements

  • Must work in Downtown LA Office two to three days a week or as needed
  • Ability to have an active role in events on campus, some events may require the ability to stand for long periods of time, set up/break-down, and other requirements
  • Ability to lift up to 30lbs

Position Details:

This is a full-time position, starting immediately. LACI operates out of the La Kretz Innovation Campus, in the bustling Downtown LA Arts District. Since we are rapidly growing, you will be getting in on the ground floor at LACI, with the opportunity to evolve with us and shape your future here. Some travel may be required.

Salary Range: Manager Range $64-74k commensurate with experience, education, skills, etc and total compensation package including health benefits, 401k match, professional development, commuter benefits and more.

In addition to working on a campus with other innovators, we offer industry competitive benefits including: paid holidays, vacation/sick time, health benefits, 401(k) plan with match, and paid parking (with EV charge stations). We also support alternative transportation with a metro pass and bikeshare for every employee.