Sr. Product Marketing Manager
Job Description
Coactive makes it easy to search, filter, and analyze visual content. Increasingly image and video data captures the content we watch, the products we buy, and the work we do, and already represents 80% of internet traffic. But rather than being an asset, visual content is often a tax or even a liability because it is so hard to work with and understand. Coactive solves this by bringing structure to unstructured visual data. Rather than spending months (or years) building complex infrastructure, data teams can unlock the value of their visual data in minutes to power use cases such as content understanding and moderation, search, and analytics.
Coactive was founded by experts who shaped the fields of high-performance deep learning and data-centric AI. We have the scars from building and working with the first generation of modern machine learning systems at Google, Meta, Pinterest, eBay, Lyft, and other leading organizations. Through our decades of experience, we have developed a playbook to democratize the toughest parts of machine learning systems; no PhD required.
This is an exceptional opportunity to work with one of Forbes’ top 50 AI companies, backed by key investors such as Andreesen Horowitz and Bessemer Ventures. This position is truly a chance to be part of a category-defining team that is attracting top-tier talent interested in pushing the boundaries of what’s possible in AI.
As our Product Marketing Manager, you’ll help shape the go-to-market strategy for Coactive AI. This role will translate technical features into clear and compelling messaging that resonates with both technical users and business decision-makers in the media & entertainment, retail, and other industries with large libraries of visual content. You’ll work hand-in-hand with our engineering, sales, and product teams to ensure that our solutions meet market demands and exceed customer expectations.
Key responsibilities:
- Craft Messaging and Positioning
- Develop concise, impactful messaging that highlights the technical advantages of Coactive AI’s products. Your goal is to ensure that both technical audiences (developers, IT teams) and business stakeholders understand the value of Coactive.
- Lead Product Launches
- Launch new product features and enhancements. Write launch content, customer communications, keep internal teams aligned, and ensure successful rollouts that drive product adoption.
- Create High-Quality Technical Content
- Produce a range of materials, including product demos, technical videos, whitepapers, and case studies that showcase our products’ capabilities. Your content should make complex concepts accessible and engaging.
- Sales Enablement
- Equip the sales team with the knowledge and collateral they need to succeed. This includes developing product briefs, conducting training sessions, and providing competitive analysis to enhance their outreach.
- Gather Market Insights and Customer Feedback
- Meet with customers regularly to conduct research to understand industry trends and customer needs. Attend industry events. Use feedback and findings to refine our product positioning and inform our marketing strategies.
- Measure and Optimize Performance
- Track the effectiveness of your product marketing initiatives using data and analytics. Use these insights to continuously improve our campaigns and messaging.
Our ideal candidate for has:
- Proven experience in B2B product marketing (likely 8+ years) for technical software such as cloud infrastructure, developer tooling, or AI and machine learning infrastructure.
- Experience marketing to developers and technical buyers.
- A strong technical background, enabling you to grasp complex concepts and communicate them effectively to diverse audiences (SQL knowledge is a plus!)
- A track record of working closely with engineering and sales teams to align technical messaging with market demands.
- Excellent content creation skills, with the ability to produce compelling materials that drive product adoption and customer engagement.
- Strong analytical abilities to measure and optimize marketing performance based on data-driven insights.
What you can expect from us:
This is a hybrid position based in San Jose, California.
The estimated annual base salary for this position is between $180,000 – $217,000.*
At Coactive, cash salary is only one part of our total compensation package. Other benefits for this position include, but are not limited to:
- Equity grants
- 100% medical, dental, & vision coverage for you
- Medical, dental, & vision partially covered for your dependents
- Unlimited PTO
- Social events ranging from book clubs, happy hours, and hiking to board game nights.
*Actual pay is dependent on an individual candidate’s professional background, experience, skills and qualifications, as well as market demand and business demands. This pay range is subject to change and may be modified in the future. The salary, other compensation, and benefits information is accurate as of the date of this posting.
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We embrace and celebrate the diversity of our employees. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
