Yield Optimization Associate

Job Description

Connatix is a next-generation video platform for publishers. We believe in the power of the experience, and are on a mission to help publishers do more with their content by delivering quality videos at scale. With multiple ways to monetize and a focus on the experience, publishers can benefit from video advertising without compromise. To expand reach, Connatix has built an extensive independent syndication network for distribution. With highly immersive, first-to-market video formats, Connatix is creating a new generation of content experiences that are optimized for publisher success.

Connatix works with over 3,000 publishers worldwide and in 2018, was ranked #2 in the comScore video matrix. Founded in 2014, the company is headquartered in New York City with offices in Tel Aviv, London and Cluj-Napoca, Romania.

At the heart of Connatix’s technology is our people. We’re a group of innovators, disruptors, techies, and storytellers. There’s an electric energy for our products, roadmap, and vision that motivates and truly inspires across offices. Having a great place to work is important! Our offices were designed to foster a creative, collaborative, and open energy. 

At Connatix, we don’t hire candidates – we hire team players. We hire innovators. We hire creators. Sound like you? 

The Role:

The Yield Optimization Associate is responsible for maximizing the performance of the Connatix marketplace, both at a macro- and micro-level. In this position, you will unlock revenue opportunities and drive operational efficiencies through reporting, implementations, optimizations, testing, and product generation. It is a role that combines data analysis, technical expertise, business strategy, and platform operations.

Responsibilities:

• Focus on the goals of driving effective use of the platform, growth of our programmatic partners,and yield optimization.Always operate with the directive to grow, spend and be efficient.
• Own, develop, and manage custom solutions per platform partner to  drive efficiency and ensure a healthy supply network.
• Maintain partner integration health, analyzing bid data to identify gaps in performance and technical issues. Work cross-functionally to implement sound solutions to these problems.
• Become an expert of the Connatix platform, learning & leveraging setup options to test and iterate on solutions that will continuously improve demand activity. Constantly test platform functionalities and evaluate results to deliver timely, impactful changes.
• Maintain reporting across multiple platforms including a db visualization tool and partner UIs, to not only generate yield optimizations but also produce analyses and business review insights for various stakeholders.
• Analyze and troubleshoot demand partner performance at the site and publisher level to ensure optimal performance for Connatix publishers.
• Effectively communicate the strategy, solutions, and outcomes of all yield-related activities to the operations & partnerships teams, as well as management.
• Evaluate the rapidly evolving ad tech ecosystem for new ideas/opportunities to guide the strategy and growth of Connatix’s demand-side business.
• Document processes and develop workflows to assist future teammates.
• Performs other related and ad hoc duties as assigned by management.

Qualifications:

• Bachelor’s Degree (BA) from four-year college or university, or one to two years of related experience and/or training, or equivalent combination of education and experience
• 3 + years of industry experience working with publisher technologies
• 3 + years of ad operations and yield optimization work
• Strong experience with Google Ad Manager is a near-requirement

Additional Skills and Characteristics:

• Grasp of online video tech space
• Experience with various tech platforms
• Experience with db visualization tools
• An MS Excel pro
• Ability to work effectively in a team-based organization, collaborate cross-functionally, and build alignment around goals and objectives
• Strong understanding of the Connatix demand partner portfolio in order to drive spend  and growth
• Has superior customer service and relationship building skills in their work with external and internal teams
• Responsible, accountable, and results-driven
• Learn quickly in a dynamic environment
• Strong ability to run A/B tests
• Strong understanding of programmatic buy-side business and tech
• Strong ability to multi-task in a fast-paced environment

Competencies:

• Business Acumen – Understands business implications of decisions; Displays orientation to profitability; Demonstrates knowledge of market and competition; Aligns work with strategic goals
• Industry Knowledge – Understands the history and current state of the ad tech industry, ensures that knowledge stays up to date on current trends and the latest news
• Presenting – The ability to present ideas and plans clearly, using available resources
• Influence – Exhibits confidence in self and others; Inspires and motivates others to perform well; Effectively influences actions and opinions of others; Accepts feedback from others; Gives appropriate recognition to others
• Strategic Thinking – Develops strategies to achieve organizational goals; Understands organization’s strengths & weaknesses; Analyzes market and competition; Identifies external threats and opportunities; Adapts strategy to changing conditions
• Detail-oriented